Steps from New York City’s famed Times Square, the Row NYC sits in the heart of one of the world’s most competitive markets. In order to survive, let alone succeed, the Row NYC must differentiate itself from its vast comp set. To do so, the property must provide an exceptional physical product, as well as an engaging and user-friendly digital experience to capture the online audience. Understanding the importance of customer acquisition, the Row NYC looked to streamline the once convoluted website; consolidating content, media, and property information. Focused on improving user experience, GCommerce developed a minimalistic menu, allowing users to easily explore all areas of the website. The streamlined design focused on captivating merchandising to illustrate the major focus areas for the Row NYC. Reflecting the modern and artistic nature of New York City, the newly redesigned beautifully illustrates Row NYC’s unique character.


A Modern Redesign For