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Metasearch

How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices

March 18, 2024

How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices

Google Search started prioritizing mobile first back in 2016 as visitation and growth from users on mobile devices started growing. As of 2023, almost 60% of traffic on the...
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Diversity, Equity & Inclusion

Celebrating Womanhood: GCommerce Traditions

March 18, 2024

Celebrating Womanhood: GCommerce Traditions

Womanhood is an incredibly diverse experience, with each culture and each family having a unique approach to the journey. From quinceañeras and bat mitzvahs to Sweet 16 parties and...
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Diversity, Equity & Inclusion

2023 DEI Impact Report

March 18, 2024

2023 DEI Impact Report

In 2022 GCommerce produced a company survey to gather team member insights on its current Cultural Pillars. While the primary goal was to evaluate which pillars needed to be...
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Monthly Newsletters

Flywheel News | February 2024 Hotel Digital Marketing News | GCommerce

March 12, 2024

Flywheel News | February 2024 Hotel Digital Marketing News | GCommerce

Stop forfeiting direct revenue. Learn how to drive more with a marketer’s approach to the hotel metasearch channel from our Founder, Scott van Hartesvelt. Learn more here. Google was...
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Analytics & Tracking

Google Consent Mode Updates

March 11, 2024

Google Consent Mode Updates

In the coming weeks, Google will launch consent mode v2. This is an update to their consent mode tag setting that allows your website visitors' cookie preferences to be...
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Metasearch

What Google’s Sunset of Commission Bid Strategies Means for Your Hotel Ads Campaigns

March 8, 2024

What Google’s Sunset of Commission Bid Strategies Means for Your Hotel Ads Campaigns

Google recently announced that support for commission-based bid strategies in Google Hotel Ads would be deprecated, and the bid strategy types would be going away in October 2024.  Historically,...
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