Digital Marketing Services
What We Do Best
Paid Search Marketing
We believe paid search marketing is a foundational component of every digital marketing plan. We also believe that a channel so important deserves ongoing attention and should constantly evolve based on performance, changes to the marketplace and your business’s goals. Allow us to help you achieve the greatest ROAS possible through this ever important channel.
Connected TV
TV streaming viewership is sharply rising, even more so due to the recent pandemic. Connected TV and Over-the-top advertising allows you to drive brand awareness to a targeted audience through non-skippable video ad formats. This media type is delivered to streaming devices including Smart TVs, gaming consoles, desktop, and mobile.
Google Analytics 4
You have likely heard that cookies are going away. When they do, most marketers will be caught playing catchup, having to answer for why their marketing tactics are suddenly rendered completely ineffective. With GA4 by GCommerce, you cross that bridge now, so you don’t miss a beat in the future.
TikTok Ads
TikTok is a short-form mobile video platform that provides the unique ability to target and capture the younger generations through fast-paced and “trendy” ad types. It was the most downloaded app of 2021 and while identified as the next up and coming audience, Gen-Z isn’t the only group utilizing TikTok. TikTok continues to grow among all age groups, including the coveted Millennials and Gen X markets. In the first quarter of 2021, 36% of TikTok users were between the ages of 35 and 54 years old.
Webflow Hotel Web Design
With Webflow, we can build a fully customized website with its design tools that make your website stand out from the competition. Your team gets access to a visual editor that makes content management easy.
With Webflow’s advanced design tools, our designers can bring your site to life with animation, transitions, and unique interactions. Manage your content with a visual editor- You can create and edit content right on your page.
Structured Data
Enhance your hotel's search visibility with GCommerce's Structured Data Services. We implement schema markup to improve SEO, highlight key content in rich results, and increase your hotel’s visibility within AI-powered search results.
AEO
Answer engine optimization (AEO) is the practice of making your property easily understood, trusted, and recommended by AI-powered platforms like ChatGPT, Gemini, and AI-driven search experiences.GCommerce AEO combines technical optimization, structured data, conversational content, and off-site signal reinforcement to strengthen the signals AI models rely on most. Built on deep hospitality expertise and a data-first approach, AEO helps your property stand out at the moment AI-driven travel decisions are made, driving visibility, trust, and bookings.
Metasearch Advertising
Our metasearch advertising solution, Metadesk, Powered by GCommerce Solutions, does more than just connect your hotel’s inventory to Google Hotel Ads; it includes a comprehensive strategy focused on utilizing numerous metasearch channels, targeting, and bid strategies to produce the best ROAS. Our team is composed of media strategy experts and has been running hospitality media campaigns since 2002. We take a hands-on approach and constantly test different metasearch channels, targeting, bid strategies, custom display messaging callouts, and more.
Website Design & Development
We create award winning, best in class websites. Our philosophy is websites should be highly visual and experiential and easy to use. Our sites aren’t just beautiful - they perform and help you reach your business goals. We also make them extremely easy to use for ongoing management and upkeep. What more could you ask for?
Social Media Marketing
Consumers use social media for connection and discovery. We craft targeted and thoughtful campaigns to help your business reach a qualified audience that is open to learning about your brand and purchasing your products in this space. We utilize data driven strategies to help drive awareness and conversions across platforms including Facebook, Instagram and LinkedIn.
Video Advertising
Our video advertising campaigns help you capture the attention of your audience to connect and make a lasting impression that leads to conversions. We develop highly visual, engaging advertising creative targeting data driven audience segments across display, social media and YouTube.
Search Engine Optimization
Search Engine Optimization remains one of the most profitable and important aspects to any digital marketing program. We approach SEO with a combination of advanced on-page optimization, technical updates and local optimization. This ensures your business is best positioned to gain exposure in the search results to drive traffic and revenue.
Local Search Optimization
We’ve developed our local search optimization service to ensure your business is visible within the search engines to help you capture more qualified traffic to drive revenue. Our local search marketing solution focuses on tactics that impact the most important local search ranking signals to help you achieve the top positions in the map pack.
Display Advertising
Today’s customer journey can have up to 60 touch points and it’s important to achieve visibility throughout this journey. We develop display advertising campaigns that help your business achieve awareness and top of funnel goals and then lead customers down the path to conversion. We utilize advanced targeting, programmatic bidding and effective creative to ensure you’re reaching a relevant audience that is most likely to convert.
Content Marketing
We approach content marketing with a combination of smart keyword targeting and a deep understanding of your brand’s strategy, audience and positioning. Our team of experienced content writers are then able to craft content that not only speaks to your audience but drives exposure needed to stay relevant in your market.
Summit Reporting Suite
Break down data silos with Summit. Access all of your marketing data in one place and make smart, actionable decisions that will drive more revenue to your bottom line. Summit is a best in class digital marketing reporting suite that centralizes your disparate marketing channels into one location and visualizes your data so you can make decisions faster.
Design & Creative
We fixate on the idea that great design can change the way people and brands interact with each other. At the heart of everything we do is this idea of creating rewarding user experiences. To us, craft matters. We firmly believe that smart ideas and rich interactive experiences built with care and creativity would propel our clients’ businesses forward.
Email / ECRM Management
Our team of email marketing experts develop award winning email campaigns that engage with your most loyal audience to drive revenue. We use a combination of smart design, advanced segmentation strategies and testing to ensure your email campaigns and eCRM achieves your goals.
Commonly asked questions
What services does GCommerce Solutions offer?
We offer data-driven digital marketing solutions for hotels and resorts, including paid search, metasearch, SEO, social media advertising, CRM/email marketing, website design, and proprietary reporting tools. We’re also the creators of Metadesk, a leading metasearch management platform built specifically for the hospitality industry.
Are GCommerce’s digital marketing services customizable?
Yes. Every service is tailored to the specific needs of each property or portfolio. We don’t rely on cookie-cutter packages instead, we build flexible strategies based on performance data, market conditions, and business goals.
How does data influence GCommerce’s marketing services?
Data is the foundation of everything we do. Our platform ingests and standardizes marketing data from thousands of hotels, allowing us to inform strategy, optimize campaigns in real time, and clearly connect marketing activity to results.
Does GCommerce manage campaigns across multiple channels?
Yes. We manage and optimize campaigns across key digital channels, including search, metasearch, display, and social, using a unified, performance-first approach. This ensures channels work together to maximize efficiency and drive direct bookings.
Who are GCommerce’s digital marketing services best suited for?
Our services are designed for independent hotels, resorts, management companies, and hospitality brands that want transparent performance, smarter decision-making, and scalable growth, without the complexity of enterprise platforms or generic agency models.
