Metasearch Marketing: Optimization Techniques You Might Not Be Aware Of
Metasearch is one of your best tools for increasing direct traffic and recapturing market share from OTA’s, but only if you’re optimizing your metasearch advertising campaigns.
Earlier this year, GCommerce Solutions polled several thousand hoteliers and learned that very few were aware that metasearch advertising campaigns can be managed and optimized similarly to paid search campaigns.
Learn how to harness the power of metasearch advertising to support your property’s unique needs.
3 things attendees can expect to learn:
- How to ensure your metasearch connections allow for strategy and optimization
- Bid modifiers and how to use them
- How to use custom audience on Google to enhance the targeting capabilities of your metasearch marketing campaigns