Conference
Direct Booking Summit
The Marriot Marquis in San Diego, CA
Recharge and learn as you join us for a lunch workshop to discuss how hotels can navigate the deprecation of 3rd party cookies.
Details:
Monday, October 25th
Lunch Workshop
12:45pm – 1:15pm
Google Analytics 4: Your Way Forward in a Cookieless World
Google has announced the deprecation of the 3rd party cookies, which means digital marketing techniques like retargeting campaigns will soon be obsolete. We’ll show you how to adapt to a cookieless world by making your Google Analytics 4 (GA4) a foundational component of your overall digital marketing strategy.
These changes take effect in 2023 – in preparation, savvy properties are using GA4 to generate empirical data now. Join us to understand what’s in store with GA4 and how it will benefit your property sooner than later.
Key takeaways include:
- How the digital marketing landscape will change in a cookieless world
- What to expect from GA4 versus Google Universal
- How to leverage GA4 to understand your web visitors and the ROI of your digital marketing strategies
- How to get started now so your property will be ahead of the curve
Don’t have your ticket yet? Register below.
GCommerce is a proud sponsor of this year’s Direct Booking Summit. Save 10% by registering below.
Conference
Hotels of America Annual Conference
The American Club Resort Hotel in Kohler, WI
Join us for an informative session and learn how your hotel can navigate a cookieless world.
Details:
Wednesday, November 10
8:10am – 8:40am
Google Analytics 4: Your Way Forward in a Cookieless World
Google has announced the deprecation of the 3rd party cookies, which means digital marketing techniques like retargeting campaigns will soon be obsolete. We’ll show you how to adapt to a cookieless world by making your Google Analytics 4 (GA4) a foundational component of your overall digital marketing strategy.
These changes take effect in 2023 – in preparation, savvy properties are using GA4 to generate empirical data now. Join us to understand what’s in store with GA4 and how it will benefit your property sooner than later.
Key takeaways include:
- How the digital marketing landscape will change in a cookieless world
- What to expect from GA4 versus Google Universal
- How to leverage GA4 to understand your web visitors and the ROI of your digital marketing strategies
- How to get started now so your property will be ahead of the curve
Don’t have your ticket yet? Register below.
