Upcoming Industry Events

In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. 🌐 This micro-funnel is crucial because it encapsulates the journey from initial exposure to final conversion, directly impacting your advertising effectiveness and the volume of direct bookings. 📈

During our webinar, we’ll dive into three pivotal metrics that are instrumental in optimizing this funnel:

💻 Impression Share

🔗 Click-Through Rate (CTR)

📊 Conversion Rate

By meticulously tracking and optimizing these key metrics, hoteliers can refine their hotel metasearch strategies, enhance advertising performance, and ultimately increase the number of direct bookings. 📊 This webinar aims to equip properties with actionable insights to effectively leverage these metrics and drive measurable success in their hotel metasearch marketing efforts.

The HSMAI Commercial Strategy Conference is a flagship event for hospitality professionals, designed to address the evolving landscape of hotel marketing, revenue optimization, sales, and distribution. As the industry’s only conference dedicated to integrating commercial disciplines, it serves as a collaborative platform where executives and leaders from across the hospitality sector gather to share insights, strategies, and innovations that drive profitability and guest engagement.

How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns

As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining and growing direct bookings in a more competitive landscape.

In this exclusive webinar, GCommerce and The Hotels Network reveal how the Boston Harbor Hotel successfully adapted its digital strategy to outperform during a market slowdown. You’ll discover the combination of website personalization, targeted campaigns, and metasearch tactics that led to increased direct revenue—despite a declining travel trend.

What you’ll learn:

✅ Respond to shifting travel trends with data-driven decisions

✅ Boost engagement through website personalization

✅ Drive direct bookings with strategic campaigns

✅ Optimize metasearch performance and ROI

✅ Apply tactics that future-proof your hotel’s digital strategy

The Hotel Data Conference is an annual event that brings together hospitality professionals to explore how data can drive smarter decisions and better performance across the industry. With a focus on analytics, forecasting, revenue management, and digital strategy, the conference offers valuable insights into the evolving role of data in hotel operations, marketing, and guest experience. Attendees include hoteliers, analysts, and technology providers, all coming together to share best practices and innovative approaches to using data in hospitality.

The Historic Hotels Annual Conference is the only global educational conference for owners, general managers, asset managers, and other senior leaders and decision makers of historic hotels. It serves as a pivotal gathering for owners, general managers, asset managers, and other senior leaders, providing a unique platform for networking, sharing industry insights, and exploring strategies to navigate the unique challenges and opportunities inherent to historic properties. This conference not only fosters education but also facilitates discussions on preserving heritage while driving innovation in hospitality management and guest experiences.

The NEIRA 2025 conference, also known as the New England Institutional Research Association conference, is a pivotal annual event gathering professionals from educational institutions across the New England region. Renowned for its focus on institutional research, the conference serves as a hub for sharing insights and strategies in educational data analysis, assessment, and planning. Attendees can expect a diverse program featuring keynote speeches, workshops, and interactive sessions led by experts in educational research and analytics. The NEIRA conference provides a valuable platform for networking, exchanging ideas, and exploring innovative approaches to enhance educational outcomes and institutional effectiveness.