Metasearch Marketing: Optimization Techniques You Might Not Be Aware Of
Metasearch is one of your best tools for increasing direct traffic and recapturing market share from OTA’s, but only if you’re optimizing your metasearch advertising campaigns.
Earlier this year, GCommerce Solutions polled several thousand hoteliers and learned that very few were aware that metasearch advertising campaigns can be managed and optimized similarly to paid search campaigns.
Learn how to harness the power of metasearch advertising to support your property’s unique needs.
3 things attendees can expect to learn:
- How to ensure your metasearch connections allow for strategy and optimization
- Bid modifiers and how to use them
- How to use custom audience on Google to enhance the targeting capabilities of your metasearch marketing campaigns
Historic Hotels Annual Conference 2022
We are excited to be attending the Historic Hotels Annual Conference at The Grand Hotel Golf Resort and Spa on November 15-17th, 2022. Please join us for our academy sessions on Wednesday and Thursday. Here is what you can expect to learn:
Topics of Discussion:
Community Marketing – Using Data Insights and the Sweet Science of Storytelling to Build Fierce Brand Communities
- How marketing is shifting and what consumers value the most
- How to create a higher focus for marketing based upon lifetime value
- How to invert your conversion funnel
- How to create deeper and more authentic communication to drive loyalty
The Power of Metasearch – Bringing Marketing Optimization to Metasearch
- How to ensure your metasearch connections allow for strategy and optimization
- Bid modifiers and how to use them
- How to harness your first party data to create custom audiences on Google to enhance the targeting capabilities of your metasearch marketing campaigns
- How to harness the power of affinity audiences & in-market travelers
The Details:
November 15-17th, 2022
The Grand Hotel Golf Resort & Spa One Grand Blvd, Point Clear, AL 36564
