WordPress vs Webflow: The Ultimate Showdown


In the dynamic world of website development, understanding the differences and benefits of each website platform is crucial for the success of your online presence. Two popular options that often come into consideration are WordPress and Webflow. Each has its strengths and unique features, making the decision a matter of aligning your specific needs with the capabilities of the platform. Let's dive into a comparison of the two platforms to help you make your own conclusions. 

Ease of Use:

  • WordPress: Known for its user-friendly interface, WordPress is widely embraced for its simplicity. With a vast library of plugins and themes, customization is accessible even for beginners.
  • Webflow: Offering a visual design interface, Webflow empowers users to create visually stunning websites without coding. The learning curve is moderate,

Design Capabilities:

  • WordPress: Good for design, but customization may require coding skills. Thousands of themes and plugins are available.making it suitable for those who want more control over design elements.
  • Webflow: Excellent for design-centric websites. Offers advanced styling options, animations, and responsive design without coding.

Flexibility and Customization:

  • WordPress: Renowned for its flexibility, WordPress allows extensive customization through plugins and themes. Developers can dive into the code for advanced modifications, offering unparalleled flexibility.
  • Webflow: With a focus on design, Webflow provides creative freedom in a visual environment. It's excellent for those who prioritize a design-centric approach, but customization might have some limitations compared to WordPress.

SEO Capabilities:

  • WordPress: With a plethora of SEO plugins and a strong foundation for content optimization, WordPress has a reputation for being search engine-friendly. It's a preferred choice for those prioritizing SEO.
  • Webflow: While Webflow offers SEO features, it may not be as robust as WordPress in this aspect. However, it provides sufficient tools for basic optimization.

Hosting and Maintenance:

  • WordPress: As a self-hosted platform, WordPress requires users to manage their hosting. While this grants more control, it also means handling regular updates and security measures.
  • Webflow: All-in-one hosting is a standout feature of Webflow. Users can enjoy hassle-free hosting, automatic updates, and security measures, making it a convenient choice for those who prefer a hands-off approach.

Cost Considerations:

  • WordPress: The core software is free, but expenses can accrue with premium themes, plugins, and hosting. It offers flexibility in budgeting based on individual needs.
  • Webflow: Pricing is based on usage, and while it might be costlier than some WordPress options, the all-inclusive package simplifies budgeting without the need for additional plugins or hosting.

Page Creation (after launch):

  • WordPress: WordPress is renowned for its user-friendly CMS, providing clients with the ability to create new pages seamlessly. Clients can navigate the intuitive dashboard, access the page editor, and use a straightforward block-based system to compose content. With its extensive library of plugins and themes, WordPress empowers clients to customize pages, add media, and manage their sites efficiently. The flexibility of WordPress makes it a popular choice for content-centric websites, including blogs, where clients can easily create and publish new blog posts, landing pages, or any other content-driven pages.
  • Webflow: Webflow, on the other hand, takes a slightly different approach. While Webflow is celebrated for its powerful design capabilities, it limits the creation of new pages directly within the editor mode. Unlike WordPress, where clients can add new pages on the fly, Webflow requires a more structured process. Clients typically need to work with designated templates and predefined structures, creating new pages in the Webflow Designer rather than directly within the CMS editor. This can be seen as a potential limitation for clients who prefer a more spontaneous, on-the-go approach to content creation.

E-commerce Integration:

  • WordPress: Has robust e-commerce capabilities with WooCommerce plugin, suitable for hotels with extensive online booking requirements.
  • Webflow: Is suitable for smaller e-commerce needs. Provides a native e-commerce solution.

Webflow excels in design-centric projects, while WordPress offers extensive customization and e-commerce capabilities, making it suitable for larger establishments with complex requirements. WordPress is a robust, flexible, and well-established platform suitable for various needs. 

On the other hand, Webflow caters to those who prioritize design and seek an all-in-one solution. Consider your specific requirements, technical expertise, and long-term goals to make an informed decision. Whether you opt for the familiarity of WordPress or the design-centric approach of Webflow, both platforms offer opportunities to create a powerful and visually appealing online presence.

Need help analyzing the pros and cons of your next website? Let the website design experts at GCommerce help! Learn more about our Webflow Hotel Web Design Services.

5 Reasons to Reevaluate Your Metasearch Marketing


OTAs are gaining share, which means less profitable business, missed opportunities to connect with your guests, and losing out on valuable 1st party data. What can you do?  Start by looking at your marketing channels that drive the most direct bookings. 📈 Metasearch is #1 and is the primary battleground to win back share from the OTAs. 🏨

Start taking back your direct bookings with our playbook - 5 Reasons to Reevaluate Your Metasearch Marketing Strategies. 💥

[E-Book] 2024 Digital Marketing Trends and Predictions


From AI, to new social media platforms, to continued privacy regulations and a push for 1st party data, we continue to see a rapid rate of change in the digital space. 🌐✨ 

The future of digital marketing is here, and we can't wait to share our exclusive insights and predictions for 2024. Get the full scoop here. 📚🔍

Flywheel News | December 2023 Hotel Digital Marketing News | GCommerce

  1. Google Analytics 4 Announces New Features to Prepare for the End of 3rd Party Cookie

2024 is finally here. That means the long awaited demise of 3rd party cookies is very near. Learn about the new GA4 features Google is rolling out in preparation for this change.

  1. Uncover the Psychology of Luxury Travel With Insights From Google

When you are an upscale luxury hotel or resort, your approach to finding the right guest requires a very specific approach. Understanding your target persona and where/how to reach them is imperative. Uncover some great tips from the experts at Google.

  1. Google Moves Forward With Phasing Out of 3rd Party Cookies

As mentioned above, the end of our reliance on 3rd party cookie technology is here. Google has officially moved forward with the test phase out of 3rd party cookies for a sample of Chrome users. Learn more here.

  1. Learn Best Practices for Your End-Of-Year Hotel Marketing

It’s never too early to start preparing for Q4 2024. Learn best practices for your end-of-year hotel digital marketing here

  1. Which Metasearch Pricing Model Is Best for You?

Understanding pricing models for metasearch advertising is essential, as it becomes a crucial channel for direct revenue. Metadesk provides a breakdown of different pricing models for metasearch advertising. Learn more here.

  1. Threads Now Has a Hashtag Feature

Threads is rolling out a hashtag-like feature called topics, but it works slightly differently. Learn how to use these and how they differ from standard hashtags used on other social media platforms.

  1. How to Maximize GA4 for Your Hotel

Still feel lost on how to get the most out of the new Google Analytics platform? Learn how to maximize this new analytics tool for your hotel.

  1. Google Adds Vacation Rental Structured Data and Rich Results

Are you a vacation rental company looking to get more out of your organic search visibility on Google? Learn about Google’s new vacation rental structured data and rich results here.

Flywheel News | November 2023 Hotel Digital Marketing News | GCommerce

  1. Sam Altman Is Ousted but Then Returns as CEO at OpenAI

In what may be the craziest AI-related news of the year, the board of directors at OpenAI ousted Sam Altman but then reinstated him as CEO after an uprising from employees threatening to leave the company and join him at Microsoft. Learn more.

  1. YouTube Steps up Roll out of Shorts Ads

We’ve been eagerly awaiting the rollout of specific YouTube Shorts ads inventory and it looks like it might be coming soon.

  1. Learn 8 Hotel Holiday Marketing Tips From Our Experts

The holidays are in full swing! Don’t miss out on maximizing your holiday hotel marketing campaign performance; read our expert tips.

  1. TikTok Reports Users Spend ½ Time Watching Longer Form Content

In an effort to help creators monetize their content more (like YouTube does so well), TikTok is focusing on the growth of longer form content on its site. TikTok reports that users spend half their time watching content that is longer than a minute. As we say, it’s definitely worth a test to see how longer form video content works for your hotel on this platform.

  1. How to Maximize Your Google Hotel Ads Metasearch Production

Google Hotel Ads has established itself as a critical piece of the direct booking puzzle for hotels. How can you maximize your hotel’s Google Hotel ads campaign production? Learn more here.

  1. Google Launches New Personal Search Experience

While your search results have always included a degree of personalization, Google is now taking it a step further with a new personal search experience and a follow button option.  Learn more here.

  1. Learn More About Google’s Performance Max Campaign Type

Over the past couple of years, Performance Max campaigns have emerged as a new exciting campaign type for advertisers to test. Learn more about this campaign type here.

  1. Google Adds Organization Structured Data

Google has rolled out new structured data variables named Organization Structured Data that add new fields such as name, address, contact information, and other business identifiers. Learn more here.

  1. GCommerce Holds Annual Company Retreat 

The entire GCommerce team descended on Park City, Utah, to deep dive into hotel marketing strategies, celebrate an amazing year of growth and connect with each other.

Flywheel News | October 2023 Hotel Digital Marketing News | GCommerce

  1. TikTok, X and Meta Unveil Ad-Free Subscription Models

Could the future of social networks include a subscription model? Meta has been forced to offer a subscription model, due to regulations in Europe while TikTok is exploring an ad-free model on its platform for limited users, and X is launching a premium ad-free model. Based on the success of the model, it could impact the reach and value of these platforms for advertisers.

  1. Understanding Metasearch Pricing Models

As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every day and have encountered a wide variety of various pricing models for metasearch advertising. Here’s a handy breakdown of pricing models you might consider, or in some cases, be stuck with.

  1. Google Testing Ads Between Organic Listings

Now that we are in a “continuous scroll” experience on Google search, it makes sense that Google would try to find more ad placements as users scroll through the results. Google has been spotted testing ads between the organic listings - learn more here.

  1. Our Team Is Excited About These Changes To Facebook & Instagram Reel Ads

Meta is rolling out changes to its Reel Ads placements, including Collection ads, Multi-destination Reel Carousel ads and swipe left functionality. These changes not only simplify the campaign creation process, it make for more engaging (and better performing) ads. Check out the full suite of changes here. In addition, Instagram Reminder Ads can now be easily created in Ads Manager with reach expanding to the Stories ad placement.

  1. Learn What CRO Is And How It Can Help Drive More Direct Bookings

You can spend all the money in the world on ad traffic, but if you’re not optimizing your site for conversions, you’re missing out on valuable direct bookings. Learn more about how your hotel’s website can benefit from CRO here.

  1. What Is The Difference Between Hotel Metasearch Rate Parity and Price Accuracy?

Rate Parity and price accuracy are commonly mixed up- learn the difference and how important these two elements are to the success of your hotel’s metasearch. 

  1. Photos Are Even More Important For Google Maps Visibility and Local SEO

How often does your business create and post new photos to Google Business Profile? Google Maps is launching a new “photo first” search experience. It’s time to review your photos and make sure they are up to date with your business’s experience and offerings.

  1. How Can Your Hotel Remove Friction and Drive More Bookings?

Frictionless experience was the buzzphrase a few years ago- but did you know it’s still an extremely relevant variable to success? Learn tips and techniques your hotel can use to remove friction from online bookings.

  1. Just for Fun: Google Provides The Most Popular Halloween Costume Trends

Check out this link, where Google puts its trends to spooky use,  helping you discover the most popular costume ideas for Halloween as well as custom ideas for you.