GCommerce approaches digital marketing differently than our competitors. Instead of focusing solely on what service to sell our clients, we focus on the lifecycle a guest goes through when selecting their travel. We know that for a great majority of business and leisure travelers, their selection process happens online. The process starts with a potential guest building a list of potential hotels and follows a long path to their ultimate selection. Most Digital Marketing Firms only focus on the bottom of the funnel, allowing them to report shallow advertising returns while their client’s market shares dwindle. At GCommerce, we use a combination of world-class management tools and fundamentally sound marketing practices to influence consumers at all stages of their journey. Our services are designed to deliver a complete digital marketing presence and help our clients gain market share.

  • WEBSITE DESIGN AND DEVELOPMENT

    WEBSITE DESIGN AND DEVELOPMENT

    WEBSITE DESIGN AND DEVELOPMENT

    RESEARCH & DISCOVERY

    We investigate your project and make sure that we are on the same page as you. Everything clear? Great! We move forward with the design. A User Interface Specialist (UIX) will work on basic functionality as well as analyze competitive sites to help you gain an edge in your current marketplace.

    DESIGN & DEVELOPMENT

    Our talented team of designers will gather high-resolution images, unique fonts, icons and animations that are custom tailored to your specific industry. After the design files are approved, it's time to let our developers tie all the pieces together. All code is original and unique. We hire only the most talented individuals who are leaders and innovators in our industry.

    TESTING

    We test across all major browsers for speed and scale in order to ensure that your application can support a massive surge of traffic without compromising the user experience.

    VIEW OUR WEBSITE PORTFOLIO

  • Display Advertising

    Display Advertising

    Display Advertising

    For years, hoteliers have focused their paid online media on paid search marketing. While Paid Search is vital, its investment should not come at the expense of other viable channels. Display Advertising has been ignored for far too long by individual hotels. However, with advances in smart media placement technology and consistently low prices to acquire new customers, Display Advertising has become a bankable tool to generate incremental business. At GCommerce, we build robust Display and Remarketing campaigns that both feed the top of the booking funnel and help push customers to conversion at the bottom of the funnel.

  • ECOMMERCE & ANALYTICS

    ECOMMERCE & ANALYTICS

    ECOMMERCE & ANALYTICS

    Analytics and eCommerce are a hotel’s most powerful sales tool, and very hotels few are using them correctly. When properly applied, they can be the centerpiece of all your marketing efforts. To be effective however, Analytics and eCommerce must be set up properly, audited frequently and wholly owned by a company or individual to review in real time and used to build and maintain your digital strategy. Too often, properties are beholden to their CRS providers and their canned reports, or shallow reporting from their marketing providers. As a hotel, you own this data. It’s yours to use, yours to empower, yours to profit from. At GCommerce, we have deep experience establishing comprehensive Analytics and eCommerce platforms for our clients. In addition, we have the strategic backbone and marketing prowess to leverage the data into actual dollars, not unique visitors or a slight drop in bounce rates.

  • SEARCH ENGINE OPTIMIZATION

    SEARCH ENGINE OPTIMIZATION

    SEARCH ENGINE OPTIMIZATION

    Search Engine Optimization is not dead. In fact, it remains one of the most profitable and important aspects to any hotel digital marketing program. Unfortunately, because it is not seen as a sexy new program, many marketing firms and their clients ignore strong SEO tactics. Not at GCommerce. We know that traffic gained FOR FREE from organic search listings can be the backbone of a successful hotel website. We consistently perform advanced SEO work with on-page optimization, local optimization, off-page optimization and a leading edge measurement program. This ensures both performance and accountability for all GCommerce clients.

  • Content Marketing

    Content Marketing

    Content Marketing

    GCommerce's Content Marketing solution provides a combination of smart keyword targeting, along with a comprehensive strategy, effective content distribution and targeting tactics, and a robust distribution strategy to maximize visibility on both social networks and premium websites for our clients. We utilize custom audience targeting for social media, along with compelling marketing messaging to attract users to the website. We know your property has a unique story to tell. Bring that story to life with one of our content marketing packages.