WordPress vs Webflow: The Ultimate Showdown


In the dynamic world of website development, understanding the differences and benefits of each website platform is crucial for the success of your online presence. Two popular options that often come into consideration are WordPress and Webflow. Each has its strengths and unique features, making the decision a matter of aligning your specific needs with the capabilities of the platform. Let's dive into a comparison of the two platforms to help you make your own conclusions. 

Ease of Use:

  • WordPress: Known for its user-friendly interface, WordPress is widely embraced for its simplicity. With a vast library of plugins and themes, customization is accessible even for beginners.
  • Webflow: Offering a visual design interface, Webflow empowers users to create visually stunning websites without coding. The learning curve is moderate,

Design Capabilities:

  • WordPress: Good for design, but customization may require coding skills. Thousands of themes and plugins are available.making it suitable for those who want more control over design elements.
  • Webflow: Excellent for design-centric websites. Offers advanced styling options, animations, and responsive design without coding.

Flexibility and Customization:

  • WordPress: Renowned for its flexibility, WordPress allows extensive customization through plugins and themes. Developers can dive into the code for advanced modifications, offering unparalleled flexibility.
  • Webflow: With a focus on design, Webflow provides creative freedom in a visual environment. It's excellent for those who prioritize a design-centric approach, but customization might have some limitations compared to WordPress.

SEO Capabilities:

  • WordPress: With a plethora of SEO plugins and a strong foundation for content optimization, WordPress has a reputation for being search engine-friendly. It's a preferred choice for those prioritizing SEO.
  • Webflow: While Webflow offers SEO features, it may not be as robust as WordPress in this aspect. However, it provides sufficient tools for basic optimization.

Hosting and Maintenance:

  • WordPress: As a self-hosted platform, WordPress requires users to manage their hosting. While this grants more control, it also means handling regular updates and security measures.
  • Webflow: All-in-one hosting is a standout feature of Webflow. Users can enjoy hassle-free hosting, automatic updates, and security measures, making it a convenient choice for those who prefer a hands-off approach.

Cost Considerations:

  • WordPress: The core software is free, but expenses can accrue with premium themes, plugins, and hosting. It offers flexibility in budgeting based on individual needs.
  • Webflow: Pricing is based on usage, and while it might be costlier than some WordPress options, the all-inclusive package simplifies budgeting without the need for additional plugins or hosting.

Page Creation (after launch):

  • WordPress: WordPress is renowned for its user-friendly CMS, providing clients with the ability to create new pages seamlessly. Clients can navigate the intuitive dashboard, access the page editor, and use a straightforward block-based system to compose content. With its extensive library of plugins and themes, WordPress empowers clients to customize pages, add media, and manage their sites efficiently. The flexibility of WordPress makes it a popular choice for content-centric websites, including blogs, where clients can easily create and publish new blog posts, landing pages, or any other content-driven pages.
  • Webflow: Webflow, on the other hand, takes a slightly different approach. While Webflow is celebrated for its powerful design capabilities, it limits the creation of new pages directly within the editor mode. Unlike WordPress, where clients can add new pages on the fly, Webflow requires a more structured process. Clients typically need to work with designated templates and predefined structures, creating new pages in the Webflow Designer rather than directly within the CMS editor. This can be seen as a potential limitation for clients who prefer a more spontaneous, on-the-go approach to content creation.

E-commerce Integration:

  • WordPress: Has robust e-commerce capabilities with WooCommerce plugin, suitable for hotels with extensive online booking requirements.
  • Webflow: Is suitable for smaller e-commerce needs. Provides a native e-commerce solution.

Webflow excels in design-centric projects, while WordPress offers extensive customization and e-commerce capabilities, making it suitable for larger establishments with complex requirements. WordPress is a robust, flexible, and well-established platform suitable for various needs. 

On the other hand, Webflow caters to those who prioritize design and seek an all-in-one solution. Consider your specific requirements, technical expertise, and long-term goals to make an informed decision. Whether you opt for the familiarity of WordPress or the design-centric approach of Webflow, both platforms offer opportunities to create a powerful and visually appealing online presence.

Need help analyzing the pros and cons of your next website? Let the website design experts at GCommerce help! Learn more about our Webflow Hotel Web Design Services.

5 Reasons to Reevaluate Your Metasearch Marketing


OTAs are gaining share, which means less profitable business, missed opportunities to connect with your guests, and losing out on valuable 1st party data. What can you do?  Start by looking at your marketing channels that drive the most direct bookings. 📈 Metasearch is #1 and is the primary battleground to win back share from the OTAs. 🏨

Start taking back your direct bookings with our playbook - 5 Reasons to Reevaluate Your Metasearch Marketing Strategies. 💥

DEI Origins at GCommerce


GCommerce has charted its own path of Diversity, Equity, and Inclusion (DEI).  Equity was always a central building block of the famed company culture (recipient of Best Place to Work in 2019 by Outside Magazine).  However, a fateful series of conversations in 2022 started us down a path of deliberate intention and focus.  In the process, the company has become more introspective and more articulate about our beliefs.  We’ve developed a process that ensures Diversity, Equity, and Inclusion are as much an aspiration as a practice, a process that insists we continue to make progress in pursuit of that goal never achieved.  

It started with a conversation.  The Founder of GCommerce, Scott van Hartesvelt, had just read the seminal and controversial Harvard Business Review (HBR) study titled “Why Diversity Programs Fail.”  In it, the authors make a compelling case that the ways in which corporate America has addressed DEI have not only failed to produce positive results they have actually reinforced negative behaviors.  He shared some of the findings with two colleagues, Alex Scharpf and Lindley Cotton, who were both better educated on the subject.  The ensuing discussion made it clear that there were both moral and business imperatives to be thoughtful about DEI and that GCommerce was well-positioned to break the mold highlighted in the HBR article.  A larger group of employees from across the company was quickly empaneled to jumpstart the initiative.

GCommerce DEI Charter

After lots of deliberation, a formal charter took shape with 4 key components.  The charter became the organizing document for both the company itself as well as the company’s “DEI Study Group”, a group of volunteers from across all departments interested in helping GCommerce further the DEI mission through new programming and education.


To ensure our compass is always pointed towards equity, we established four guiding principles:

  1. Leadership from GCommerce is required.  We chose to be thoughtful and progressive to achieve our moral and business goals.
  2. Forced participation and assimilation with DEI initiatives create animosity instead of growth and understanding.  Therefore, we aimed to avoid this whenever possible, instead favoring more integrated efforts.
  3. Recruiting, education, job training, and mentoring are the tops of the spear when it comes to making meaningful progress.  As such, they would help organize and instruct our overall DEI initiatives.
  4. Diversity, Equity, and Inclusion do not create just a moral imperative but also a business one.  Companies that embrace diversity and equity perform measurably better in all facets of their business.


Per the Harvard Business Review study, people with varying perspectives on DEI topics often feel alienated by the tenor of discussions, further entrenching their beliefs and robbing others of hearing their perspectives.  To combat this, Alex Scharpf authored our “Golden Rules” to maintain civil, effective conversations within the company moving forward.

  1. All Perspectives Deserve Respect - Inclusivity is not a set of hard-and-fast rules but rather an ongoing discussion.  Very few things are “right” and “wrong” in every single context, and everyone deserves a chance to be heard.
  2. No One Knows Everything - Everyone comes from different backgrounds, with a different level of exposure to various issues.  There’s no shame in not knowing something - inclusion is a constant state of learning and we’re all learning together. 
  3. Everyone Makes Mistakes - Inclusion is a continuous process, and it takes time for a person to adapt to changes.  No one is perfect, and mistakes are just that - mistakes.  Use them as an educational opportunity, but don’t dwell on them.


The goals of the DEI Study Group, as established at its onset, guide the group to this day:

  1. Bring awareness and education internally for GCommerce, while providing a safe space for conversation.
  2. Widen individual knowledge and understanding of DEI.
  3. Make GCommerce an inclusive company that others will be drawn to.
  4. Support and encourage other colleagues to be their true selves.
  5. Assist clients with better representation in marketing.
  6. Become a model for other companies to eventually emulate.


Finally, the charter articulated a formal DEI mission statement.

GCommerce is dedicated to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion as both a moral and business imperative.

Our team members are the company’s most valuable asset.  The collective sum of the individual differences, life experiences, knowledge, innovation, self-expression, unique capabilities, and talent that our employees invest in their work represents a significant part of not only our culture but our reputation and the company’s achievement.  To that end, we not only embrace diversity, equity, and inclusion, we seek it out to strengthen our company.

We embrace and encourage our employees’ differences in age, color, disability, gender identity or expression, religion, sexual orientation, and other identity characteristics that make our employees unique.

DEI Study Group - Executing GCommerce’s DEI Charter

GCommerce is invested in making our DEI practices present and vibrant in the ongoing operations of the business.  The group is open to participation from all corners of the company, with meetings held every other week and frequently attended by executives, managers, and team members from every department.  The group’s work primarily focuses on the four areas of Recruiting, Education, Training, and Mentorship but remains largely self-determined while working in the spirit of the company mission and pillars.

Highlights - Two Years In

We are proud of the work the company has accomplished over the last two years.  We are equally proud of the system: the process that we’ve established to ensure the work continues in perpetuity.  Diversity, Equity, and Inclusion are no longer just things we promote but rather who we are and what we aspire to be.  

Highlights from the first two years include:

  • Invested over $200,00 in service hours to the development and management of our DEI initiative.
  • Researched and delivered eight robust all-company education sessions.
  • Provided resources for self-education on DEI topics.
  • Created spaces for company-wide discussions to take place.
  • Updated and improved recruiting and hiring practices, including consideration for better representation, social and neurodiversity sensitivity in interviews, and recruiting methodology.
  • Evaluated daily accessibility at GCommerce, from website navigation and branding to internal meeting policies and ADA options.
  • Conducted frequent sentiment surveys of the entire company for directional guidance.
  • Reviewed and modified client marketing recommendations to encourage better representation in the marketing we deploy.
  • Developed public-facing content related to DEI, to extend our education outside of the company.

What’s Next

GCommerce is not, nor will it ever be a finished product.  It’s a company of individuals, each of whom contributes to the GCommerce story in their own way during their time with the company.   Our consistency lies in our mission and our vision.  

Looking at the immediate future, we are excited to be rolling out a more formal mentorship program, giving team members from across the company exposure to those with whom they may not normally engage.  We are thinking hard about how to be more intentional with our recruiting practices because the most succinct way to ensure diversity and representation is by living these core values as a company.  We are doubling down on engagement and education for team members, especially those who have recently joined the organization and weren’t there for the genesis of this grand project.  We are learning. We are growing.  Most importantly, we are listening with humility. 

Flywheel News | January 2024 Hotel Digital Marketing News | GCommerce

  1. Discover GCommerce’s predictions for digital marketing in 2024 

What will happen to hotel digital marketing in 2024? Learn the top predictions from the marketing team here at GCommerce.

  1. Google Search CPCs up 19% YOY

Google search CPCs are on the rise. View this study from Tinuiti on rising spend and CPCs on Google ads.

  1. Hacking your marketing budget 

With outstanding management of your 2024 marketing budget, you may be able to improve performance and efficiency, but not enough to make a dent in your new revenue goals.  Learn how to generate direct revenue without spending marketing dollars from our founder, Scott van Hartesvelt.

  1. 94% of SGE results different than organic results

In January, an interesting study on SGE results vs organic results found that 94% of the time, the two contained different listing results. This could allow sites not normally listed in top organic results to appear within SGE results.

  1. Google starts phasing out 3rd party cookies 

Google officially rolled out the first phase of depreciating third-party cookies with its Tracking Protection feature, including 1% of Chrome users. However, more recent news out of the UK states that Google can’t move forward with the full phase-out until it addresses some concerns around proposed Privacy Sandbox changes. 

  1. Facebook link history feature - a loophole to cookies? 

Facebook’s new link history feature allows users to save their link history and is a default opt-in feature. It could also be a loophole for advertisers to target audiences better as the removal of 3rd party cookies rolls out.

  1. TikTok’s testing an interesting AI feature 

In one of the more interesting use cases for AI within social media platforms, TikTok is developing AI that would allow the platform to easily replicate anyone’s voice. Equal parts cool and scary, this could open the door for more use of audio creation with video content. Learn more.

What Happened to Threads? (A 2024 Update)


After becoming the fastest app ever to reach 100 million users last summer, Instagram's X (formerly Twitter) alternative, Threads, has fallen out of the news cycle and off many of our phone's homepages. At this point, you may be asking: what's going on with Threads, and should we still be paying attention to the app?

With Threads celebrating its half-birthday in January, it's a great time to dive into statistics on just how well (or poorly) the app is performing. According to SimilarWeb's statistics, Threads saw just 76 million visits in December, with an average session duration of about 3 minutes. Website visits are up from November by about 50% but don't hold a candle to X's 6.2 billion visits with an average session duration of over 11 minutes.

As mentioned, however, things are trending upward for Threads, with visits increasing by over 50% from November to December. Notably, December saw the release of Threads in Europe and the beginnings of testing with integration with the ActivityPub protocol, opening threads up to the entire federated universe – a topic we wrote about when Threads first launched

Late last year, Threads also launched tags and topics, allowing users to find new subjects to engage in and people to connect with, something that was sorely missing when the platform first launched. These tags don’t seem to have taken the same prevalence that hashtags on X do, so discoverability can still be difficult on the platform, especially with the drastically lower number of users of the platform. 

All in all, Threads has not become the hit that Mosseri and Zuck once hoped it would become, but there’s still a chance for growth with the continued updates the platform keeps pushing. For now, it doesn’t seem to be pushing the needle in one direction or the other for hospitality brands, but if we see any changes on that front, you can be the first to know by signing up for our newsletter.

[E-Book] 2024 Digital Marketing Trends and Predictions


From AI, to new social media platforms, to continued privacy regulations and a push for 1st party data, we continue to see a rapid rate of change in the digital space. 🌐✨ 

The future of digital marketing is here, and we can't wait to share our exclusive insights and predictions for 2024. Get the full scoop here. 📚🔍