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Metasearch
How To Maximize Your Google Hotel Ad Metasearch Production
November 28, 2023
How To Maximize Your Google Hotel Ad Metasearch Production
Whether you’re a seasoned hotelier or just getting started in hotel marketing, chances are you understand metasearch, OTAs, and the importance of direct bookings when it comes to maximizing...
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SEO and Content Marketing
What Is Google’s Performance Max?
November 20, 2023
What Is Google’s Performance Max?
You’ve heard of Paid Search, and you’ve heard of Display. But what about Performance Max? Performance Max was introduced to Google Ads somewhat recently and only rolled out worldwide...
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Monthly Newsletters
Flywheel News | October 2023 Hotel Digital Marketing News | GCommerce
November 15, 2023
Flywheel News | October 2023 Hotel Digital Marketing News | GCommerce
Could the future of social networks include a subscription model? Meta has been forced to offer a subscription model, due to regulations in Europe while TikTok is exploring an...
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Digital Marketing
8 Holiday Marketing Tips For Hotels
November 9, 2023
8 Holiday Marketing Tips For Hotels
With the holidays quickly approaching, it’s that time of year again to focus on your marketing, offers, services, and extras you will provide to potential customers. It’s easy to...
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Digital Marketing
Optimize Your Hotel's Website For Direct Bookings
October 30, 2023
Optimize Your Hotel's Website For Direct Bookings
Conversion Rate Optimization (CRO) is an essential aspect of marketing in the Hospitality Space. Its primary goal is to increase the effectiveness of your website in converting visitors into...
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Metasearch
Price Accuracy, Rate Parity, and Hotel Metasearch Conversions
October 24, 2023
Price Accuracy, Rate Parity, and Hotel Metasearch Conversions
Price Accuracy Vs. Rate Parity Price accuracy and rate parity are two of the most important factors to control when it comes to hotel metasearch. The two are not...
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