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Paid Media

Why Should Hotels Bid On Their Own Brand Terms

January 22, 2021

Why Should Hotels Bid On Their Own Brand Terms

At GCommerce we get asked a lot, “why should we bid on the name of our own hotel? Won’t Google users just click on our Organic result?” This is...
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Digital Marketing

Increase Website Conversions & Traffic

January 11, 2021

Increase Website Conversions & Traffic

In 2014, I was looking for a new job and did a Google search for “digital marketing careers park city.” GCommerce was one of the top results and I...
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Web Design & Development

Does The Location Of A Call To Action Impact Website Conversion Rate?

December 1, 2020

Does The Location Of A Call To Action Impact Website Conversion Rate?

Landing page optimization and conversion rate optimization (CRO) is a study and an art all in its own category. In case you don’t have the time to dive headfirst...
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Digital Marketing

The COVID-19 Vaccine Booking Wave

November 18, 2020

The COVID-19 Vaccine Booking Wave

Can you hear the thunder forming in the distance?  Can you feel the anticipation; the expectation that our industry is finally ready to turn the page on this dark...
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Digital Marketing

How Indies Can Fight Back: 7 Proven Techniques For Hotels to Compete Against the Big Dogs

November 13, 2020

How Indies Can Fight Back: 7 Proven Techniques For Hotels to Compete Against the Big Dogs

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Analytics & Tracking

Better Understand Booking Patterns Through Your Hotel Website

November 10, 2020

Better Understand Booking Patterns Through Your Hotel Website

Most hotel booking engines have parameters within the URL that include the check-in and check-out dates that are being viewed by the user: But how can we use this...
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