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Paid Media
The Evolving Landscape of Performance Marketing: Embracing Change for Success
September 29, 2023
The Evolving Landscape of Performance Marketing: Embracing Change for Success
In today's rapidly evolving digital landscape, the field of marketing has undergone significant transformations. Among these changes, performance marketing has emerged as a dominant force. This data-driven marketing approach has revolutionized...
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Web Design & Development
Website Landing Page Best Practices For Hoteliers
September 27, 2023
Website Landing Page Best Practices For Hoteliers
In the competitive landscape of the hospitality industry, hotels need to leverage every opportunity to attract and convert potential guests. One essential component is the hotel landing page. These...
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Paid Media
How Your Hotel Can Be Found on TikTok Search: TikTok’s New Search Ads Toggle
September 20, 2023
How Your Hotel Can Be Found on TikTok Search: TikTok’s New Search Ads Toggle
As TikTok continues solidifying its position as one of the most popular social media platforms globally, it's no surprise that the company is constantly innovating to provide advertisers with...
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Monthly Newsletters
Flywheel News | August 2023 Hotel Digital Marketing News | GCommerce
September 14, 2023
Flywheel News | August 2023 Hotel Digital Marketing News | GCommerce
Months after what was expected to be the official deadline of when Google UA would top processing data, account owners are getting alerts that their UA accounts have officially...
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Analytics & Tracking
What Are The Differences Between Google Universal Analytics and GA4?
September 6, 2023
What Are The Differences Between Google Universal Analytics and GA4?
In the realm of digital analytics, Google Analytics (GA) has long been a cornerstone for businesses to gain valuable insights into their online presence. However, with the introduction of...
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Metasearch
Metasearch Pricing Models Explained
August 29, 2023
Metasearch Pricing Models Explained
As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we...
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