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The Importance of Rate Parity for Hotel Websites

May 5, 2021

The Importance of Rate Parity for Hotel Websites

What Is Rate Parity? While “rate parity” might sound like a complicated idea, it’s something that we are all familiar with. For hotels, it is simply maintaining consistent rates...
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Paid Media

Every Question You’ve Ever Had About Google Hotel Ads, Answered.

April 26, 2021

Every Question You’ve Ever Had About Google Hotel Ads, Answered.

With it’s recent global launch of free booking links, Google has shown its commitment to focusing on the growth of the Google Hotels platform. From our perspective, it seems...
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Analytics & Tracking

How To Avoid Costly Website Performance Issues Within Google Tag Manager

April 15, 2021

How To Avoid Costly Website Performance Issues Within Google Tag Manager

What Is Google Tag Manager? Tag managers have become increasingly commonplace on modern websites for many reasons. They provide ease of access for placing scripts and light applications onto...
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Digital Marketing

Marketing Your Hotel to Generation Z

April 13, 2021

Marketing Your Hotel to Generation Z

Catering to Millennials has been a main focus for about as long as millennials have existed as a consumer in the hotel and travel industry. But now hotels need...
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Digital Marketing

Five Things to Know about Google Analytics 4

April 5, 2021

Five Things to Know about Google Analytics 4

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. Dubbed “GA4”, this new analytics update is part...
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Digital Marketing

Power of Segmentation: Blasting is a Thing of the Past

April 1, 2021

Power of Segmentation: Blasting is a Thing of the Past

Blasting is a thing of the past. International and flight travel is slow to return. In this session, we will discuss how properties are attracting their drive markets and...
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