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Digital Marketing
Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing
October 21, 2021
Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing
There seems to be a general disdain towards artificial intelligence (AI) in marketing, though marketers should learn to love the technology. Humans are the backbone of marketing, but there...
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Monthly Newsletters
Flywheel News | September 2021 Digital Marketing Month in Review
October 19, 2021
Flywheel News | September 2021 Digital Marketing Month in Review
Google announces expanded text ads will be sunsetted in 2022 Technically this announcement snuck in at the very end of August. But it’s a big shake up in the...
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Paid Media
Google Expanded Text Ads Discontinued
October 18, 2021
Google Expanded Text Ads Discontinued
Google recently announced yet another fundamental change to their paid search advertising product - the discontinuation of Expanded Text Ads. Right now, there are a few different ad types...
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Analytics & Tracking
Improve Conversion Rates On Your Hotel's Book Now Button
October 13, 2021
Improve Conversion Rates On Your Hotel's Book Now Button
A partner hotel with GCommerce Solutions had a Book Now button that had many other links close to it, which could have been decreasing the click-through-rates (CTR) to the...
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Digital Marketing
What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?
September 27, 2021
What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?
Earlier this summer at it’s WWDC event, Apple announced a preview of feature changes coming to it’s devices with the new iOS 15 update. While the previous iOS 14...
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Analytics & Tracking
Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4
September 9, 2021
Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4
With the Cookieless world quickly approaching, Google released its Google Analytics 4 beta in Q4 2020 putting the emphasis on user engagement rather than volume. Will Ferris, GCommerce’s Chief...
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