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Paid Media

The Evolving Landscape of Performance Marketing: Embracing Change for Success

September 29, 2023

The Evolving Landscape of Performance Marketing: Embracing Change for Success

In today's rapidly evolving digital landscape, the field of marketing has undergone significant transformations. Among these changes, performance marketing has emerged as a dominant force. This data-driven marketing approach has revolutionized...
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Web Design & Development

Website Landing Page Best Practices For Hoteliers 

September 27, 2023

Website Landing Page Best Practices For Hoteliers 

In the competitive landscape of the hospitality industry, hotels need to leverage every opportunity to attract and convert potential guests. One essential component is the hotel landing page. These...
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Paid Media

How Your Hotel Can Be Found on TikTok Search: TikTok’s New Search Ads Toggle

September 20, 2023

How Your Hotel Can Be Found on TikTok Search: TikTok’s New Search Ads Toggle

As TikTok continues solidifying its position as one of the most popular social media platforms globally, it's no surprise that the company is constantly innovating to provide advertisers with...
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Monthly Newsletters

Flywheel News | August 2023 Hotel Digital Marketing News | GCommerce

September 14, 2023

Flywheel News | August 2023 Hotel Digital Marketing News | GCommerce

Months after what was expected to be the official deadline of when Google UA would top processing data, account owners are getting alerts that their UA accounts have officially...
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Analytics & Tracking

What Are The Differences Between Google Universal Analytics and GA4?

September 6, 2023

What Are The Differences Between Google Universal Analytics and GA4?

In the realm of digital analytics, Google Analytics (GA) has long been a cornerstone for businesses to gain valuable insights into their online presence. However, with the introduction of...
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Metasearch

Metasearch Pricing Models Explained

August 29, 2023

Metasearch Pricing Models Explained

As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models.  At Metadesk, we...
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