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Analytics & Tracking

Google Analytics 4 vs. The Cookieless World

July 30, 2021

Google Analytics 4 vs. The Cookieless World

Cookies or Cookieless. There’s been a lot of buzz among marketers about the timing of the Google Analytics 4 roll out. A few weeks back, Google made the announcement...
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Paid Media

Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?

July 27, 2021

Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?

Examples From Seasonally Closed Hotels In thinking about this, it seems very similar to the seasonal properties that GCommerce has worked with nearly since our existence. Many destination properties...
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Paid Media

How Hotels Can Best Fight Against OTAs with Paid Search Marketing

July 9, 2021

How Hotels Can Best Fight Against OTAs with Paid Search Marketing

Coming out of the pandemic, many hotels are seeing a huge surge in demand, booking and travel interest to their markets. This can be a great thing for many...
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Analytics & Tracking

What Hotels Should Know About Cookieless Tracking & Google Analytics 4

June 14, 2021

What Hotels Should Know About Cookieless Tracking & Google Analytics 4

We’ve recently written about Google’s latest iteration of Analytics and important things hotel’s should know about Google Analytics 4 (GA4). In this post, we will go into a bit...
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Digital Marketing

Hotel Takeaways From Google Marketing Live 2021

June 3, 2021

Hotel Takeaways From Google Marketing Live 2021

What is Google Marketing Live? Last week, (May 27th) Google had their Marketing Live event. For those that are unfamiliar with the event, these generally feature some updates from...
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Paid Media

Navigating Apple's iOS 14 Privacy Update for Facebook Advertising

May 18, 2021

Navigating Apple's iOS 14 Privacy Update for Facebook Advertising

If you regularly pay attention to the near-constant updates about privacy laws and data protection, then you’re probably familiar with Apple’s latest iOS14 privacy update. With implementation rolled out...
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