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Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing

October 21, 2021

Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing

There seems to be a general disdain towards artificial intelligence (AI) in marketing, though marketers should learn to love the technology. Humans are the backbone of marketing, but there...
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Monthly Newsletters

Flywheel News | September 2021 Digital Marketing Month in Review

October 19, 2021

Flywheel News | September 2021 Digital Marketing Month in Review

Google announces expanded text ads will be sunsetted in 2022 Technically this announcement snuck in at the very end of August. But it’s a big shake up in the...
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Paid Media

Google Expanded Text Ads Discontinued

October 18, 2021

Google Expanded Text Ads Discontinued

Google recently announced yet another fundamental change to their paid search advertising product - the discontinuation of Expanded Text Ads. Right now, there are a few different ad types...
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Analytics & Tracking

Improve Conversion Rates On Your Hotel's Book Now Button

October 13, 2021

Improve Conversion Rates On Your Hotel's Book Now Button

A partner hotel with GCommerce Solutions had a Book Now button that had many other links close to it, which could have been decreasing the click-through-rates (CTR) to the...
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Digital Marketing

What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?

September 27, 2021

What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?

Earlier this summer at it’s WWDC event, Apple announced a preview of feature changes coming to it’s devices with the new iOS 15 update. While the previous iOS 14...
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Analytics & Tracking

Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4

September 9, 2021

Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4

With the Cookieless world quickly approaching, Google released its Google Analytics 4 beta in Q4 2020 putting the emphasis on user engagement rather than volume. Will Ferris, GCommerce’s Chief...
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