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Digital Marketing
The Importance of Rate Parity for Hotel Websites
May 5, 2021
The Importance of Rate Parity for Hotel Websites
What Is Rate Parity? While “rate parity” might sound like a complicated idea, it’s something that we are all familiar with. For hotels, it is simply maintaining consistent rates...
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Paid Media
Every Question You’ve Ever Had About Google Hotel Ads, Answered.
April 26, 2021
Every Question You’ve Ever Had About Google Hotel Ads, Answered.
With it’s recent global launch of free booking links, Google has shown its commitment to focusing on the growth of the Google Hotels platform. From our perspective, it seems...
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Analytics & Tracking
How To Avoid Costly Website Performance Issues Within Google Tag Manager
April 15, 2021
How To Avoid Costly Website Performance Issues Within Google Tag Manager
What Is Google Tag Manager? Tag managers have become increasingly commonplace on modern websites for many reasons. They provide ease of access for placing scripts and light applications onto...
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Digital Marketing
Marketing Your Hotel to Generation Z
April 13, 2021
Marketing Your Hotel to Generation Z
Catering to Millennials has been a main focus for about as long as millennials have existed as a consumer in the hotel and travel industry. But now hotels need...
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Digital Marketing
Five Things to Know about Google Analytics 4
April 5, 2021
Five Things to Know about Google Analytics 4
By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. Dubbed “GA4”, this new analytics update is part...
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Digital Marketing
Power of Segmentation: Blasting is a Thing of the Past
April 1, 2021
Power of Segmentation: Blasting is a Thing of the Past
Blasting is a thing of the past. International and flight travel is slow to return. In this session, we will discuss how properties are attracting their drive markets and...
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