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SEO & Content Marketing

An Overview of Google’s Helpful Content Update

September 26, 2022

An Overview of Google’s Helpful Content Update

Google's big push with it’s latest algorithm update, named the helpful content update, is taking aim at pages that are solely produced for search engines and not users.  A...
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Paid Media

3 Underutilized Google Ads Optimization Tips For Hotels

September 26, 2022

3 Underutilized Google Ads Optimization Tips For Hotels

The number one rule of search marketing is to never stop testing. You never know where you’ll find the next golden goose, so it’s important to try new things...
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Paid Media

How A Full Marketing Funnel Helps Boost Your Facebook Ads

September 19, 2022

How A Full Marketing Funnel Helps Boost Your Facebook Ads

Have you ever wondered how both a prospecting and retargeting campaign can help move your potential customers through the funnel and eventually lead to conversions? Keep reading to learn...
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Paid Media

What Is Disparity Monitoring & Why Your Hotel Metasearch Needs It

September 14, 2022

What Is Disparity Monitoring & Why Your Hotel Metasearch Needs It

Ensuring your hotel is in parity is an on-going struggle for many in the industry. In a previous blog post, we talked to some experts in the field about...
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Monthly Newsletters

Flywheel News | August 2022 Hotel Digital Marketing News | GCommerce

September 6, 2022

Flywheel News | August 2022 Hotel Digital Marketing News | GCommerce

Cookie-less World News: Google Ads introduces modeled conversions At the beginning of August, Google announced that in order to provide advertisers with the most accurate performance data, they are...
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Digital Marketing

Everything You Need to Know About Google Analytics 4

August 23, 2022

Everything You Need to Know About Google Analytics 4

By now, many of you have heard us talk about Google Analytics 4 (GA4). This new analytics update is part of a series of steps that will bridge the...
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