As we are coming up on the 1-year anniversary of COVID-19, we’re looking back at all the ways we’ve strived to adapt and innovate as well as support our hotel partners. We’ve been able to achieve remarkable results with our clients amidst the pandemic, but results aren’t everything. Communication, personalization, creative expression, and being proactive are what truly set us apart.
In the spirit of adaptation and creativity, we’ve summarized the top 5 ways we’ve evolved and expanded our offerings over the last year.
Wedding Microsite Bundle
Traditional group business has definitely disappeared into thin air, but weddings are still happening. Showcase how your property can deliver on the most important day of their lives with our turnkey wedding bundle.
For $625/month, you’ll receive:
- Wedding microsite that lives on a subdomain of your existing URL
- Lead generation through social media advertising
- 24/7 reporting through our cloud-based reporting suite
Are you in need of a new website to increase direct bookings? We have flexible financing options.
Performance-Based Fee Model
In the last 12 months, we’ve seen some of the largest marketing budget cuts occur in the history of our industry. And we know it’s important to save every last media dollar so your property can compete in your marketplace. That’s why we offer a performance-based fee model, where you don’t pay us a traditional agency management fee. We are compensated based on the results we generate (direct bookings through your website).
Cloud-Based Hotel Marketing Reporting
Isn’t it time you had real-time data powering your marketing decisions? The need for accessibility to data has only grown since COVID with multiple stakeholders needing to review performance from various locations at any time of day. Summit, the most comprehensive, cloud-based, digital marketing reporting platform, is available 24/7 and combines all of your digital marketing KPIs in one place.
“Leisure travelers will have 45 different touchpoints prior to making a purchase decision.” Rob Torres, Google
With our metasearch offering, your property can compete with the OTAs and win back your direct bookings. Our team is composed of media strategy experts and has been running hospitality media campaigns since 2002. We take a hands-on approach and constantly test different metasearch channels, targeting, bid strategies, custom display messaging callouts, and more.
By May 2020, we were exclusively working with our hotel partners on local audience strategies and have continued to do so for many of our clients ever since. Local drive markets are going to continue to be a primary audience for most hotels and resorts until it is easier for travelers to fly. This was a big reason why we launched our Connected TV(CTV)/OTT offering. With CTV/OTT we are able to serve digital ads for your property on streaming services such as HBO Max. By setting a specific geographical area as our target audience, we can reach people at an even more local level than ever before.
Eau Palm Beach“GCommerce was the perfect fit for The Eau Palm Beach with their vast experience working with many other Forbes 5-star rated hotels and other luxury brands. Their deep understanding of the luxury travel market along with their strategic approach to our partnership made my decision quite easy. We were also attracted to their performance-based offering as this allowed us the opportunity to expand our marketing budget while allowing us to use all of GCommerce’s marketing services, at no added cost, to create a true partnership in success. ”Michael Oakes, Director of Sales and Marketing