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Lisa McGivney

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Digital Marketing

What's The Single Most Important Thing You Can do for SEO in 2018?

December 12, 2017

What's The Single Most Important Thing You Can do for SEO in 2018?

Now that you’ve completed all necessary steps to ensure your hotel’s website is well optimized for the shift to mobile-first indexing and you’ve made the upgrade to HTTPS, where...
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Digital Marketing

How Much Should I Spend on Paid Search for my Hotel?

October 16, 2017

How Much Should I Spend on Paid Search for my Hotel?

We get this question all the time from prospective clients and new clients and it’s also something we revisit at least once (or more) every year for current clients....
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Digital Marketing

Google Hotel CPC & Metasearch for Hotels

August 16, 2017

Google Hotel CPC & Metasearch for Hotels

In the world of online travel first came the search engines, then the OTAs (online travel agencies, i.e. Expedia) and most recently the metasearch engine websites such as Trivago...
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Digital Marketing

10 Search Engine Marketing Trends Hotels Need to Know in 2017

June 20, 2017

10 Search Engine Marketing Trends Hotels Need to Know in 2017

The top search engine marketers in the world met over 3 days in Seattle to discuss and present current and future trends within the industry, covering everything from how...
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Digital Marketing

How Your Hotel Can Win in a Mobile First World

June 20, 2017

How Your Hotel Can Win in a Mobile First World

The world has gone mobile and it shouldn’t come as any surprise. How many hours do you clock per day on your mobile device? Google has been vocal about...
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