8 Holiday Marketing Tips For Hotels
With the holidays quickly approaching, it’s that time of year again to focus on your marketing, offers, services, and extras you will provide to potential customers. It’s easy to get stuck when trying to figure out new marketing strategies to stand out. We have a few ideas for you that could enhance your marketing game this holiday season. Here are 8 quick tips to keep in mind to boost your marketing efforts:
- Create a Content Calendar - A content calendar can help you stay organized and plan posts, emails, and ads in advance so you don't fall behind. Every year, it seems the holidays, Black Friday, and Cyber Monday sneak up on us. Utilize a calendar to stay ahead of the game!
- Leverage Email Marketing - Segment your email list and send personalized holiday offer emails. A/B test two different emails and engage customers with different subject lines, imagery, or various offers. This will help you understand your customers better and determine what makes them open your emails, engage, and convert.
- Optimize Your Website - Include special holiday-themed banners, graphics, and landing pages. Make your promotions stand out for potential customers to take advantage of the holiday offers. Ensure your website is mobile-friendly for a seamless experience.
- Offer Special Promotions - Black Friday, Cyber Monday, and the holidays are just around the corner. Customers are on the lookout for special deals that can save them money. Consider limited-time offers or flash sales for quick action.
- Use Social Media Strategically - Create engaging and shareable holiday content. Promote your special offers in a creative way that leaves a lasting impression on people about your hotel and its offerings. Utilize reels, Instagram Stories, and videos to showcase your hotel, amenities, onsite dining, and local attractions. Be creative!
- Use User-Generated Content - Encourage customers to share their experiences and pictures at your hotel on social media. This provides great coverage for your hotel and showcases real people's experiences. It will help others decide to stay at your hotel during the holidays. Ensure it's high-quality content that engages users.
- Implement Influencer Marketing - Collaborate with relevant influencers to promote your special offers at your hotel. Influencers can create authentic content that resonates with their followers and can be an effective way to increase awareness of your hotel among a wider audience.
- Optimize For Local SEO- Update your Google My Business listing with holiday hours and promotions. Use location based keywords to attract potential customers to your hotel or onsite restaurant.
As the holiday season draws near, it's crucial to rev up your marketing efforts and take the opportunity to connect with potential customers. Standing out in the crowd can be a challenge, but with the right strategies in place, you can make a significant impact. From creating a well-organized content calendar to leveraging the power of influencer marketing, there are numerous ways to enhance your marketing game this holiday season.
Remember, the key is to stay proactive, adapt to the changing landscape, and engage your audience in creative and meaningful ways. By implementing these eight tips, you can not only boost your marketing efforts but also create lasting impressions and build strong connections with your customers. Let GCommerce help you with your marketing efforts to achieve your goals this holiday season.