Digital Marketing Services
What We Do Best
Paid Search Marketing
We believe paid search marketing is a foundational component of every digital marketing plan. We also believe that a channel so important deserves ongoing attention and should constantly evolve based on performance, changes to the marketplace and your business’s goals. Allow us to help you achieve the greatest ROAS possible through this ever important channel.
TV streaming viewership is sharply rising, even more so due to the recent pandemic. Connected TV and Over-the-top advertising allows you to drive brand awareness to a targeted audience through non-skippable video ad formats. This media type is delivered to streaming devices including Smart TVs, gaming consoles, desktop, and mobile.
Google Analytics 4
You have likely heard that cookies are going away. When they do, most marketers will be caught playing catchup, having to answer for why their marketing tactics are suddenly rendered completely ineffective. With GA4 by GCommerce, you cross that bridge now, so you don’t miss a beat in the future.
TikTok is a short-form mobile video platform that provides the unique ability to target and capture the younger generations through fast-paced and “trendy” ad types. It was the most downloaded app of 2021 and while identified as the next up and coming audience, Gen-Z isn’t the only group utilizing TikTok. TikTok continues to grow among all age groups, including the coveted Millennials and Gen X markets. In the first quarter of 2021, 36% of TikTok users were between the ages of 35 and 54 years old.
Our metasearch advertising solution, Metadesk, Powered by GCommerce Solutions, does more than just connect your hotel’s inventory to Google Hotel Ads; it includes a comprehensive strategy focused on utilizing numerous metasearch channels, targeting, and bid strategies to produce the best ROAS. Our team is composed of media strategy experts and has been running hospitality media campaigns since 2002. We take a hands-on approach and constantly test different metasearch channels, targeting, bid strategies, custom display messaging callouts, and more.
Website Design & Development
We create award winning, best in class websites. Our philosophy is websites should be highly visual and experiential and easy to use. Our sites aren’t just beautiful - they perform and help you reach your business goals. We also make them extremely easy to use for ongoing management and upkeep. What more could you ask for?
Social Media Marketing
Consumers use social media for connection and discovery. We craft targeted and thoughtful campaigns to help your business reach a qualified audience that is open to learning about your brand and purchasing your products in this space. We utilize data driven strategies to help drive awareness and conversions across platforms including Facebook, Instagram and LinkedIn.
Our video advertising campaigns help you capture the attention of your audience to connect and make a lasting impression that leads to conversions. We develop highly visual, engaging advertising creative targeting data driven audience segments across display, social media and YouTube.
Search Engine Optimization
Search Engine Optimization remains one of the most profitable and important aspects to any digital marketing program. We approach SEO with a combination of advanced on-page optimization, technical updates and local optimization. This ensures your business is best positioned to gain exposure in the search results to drive traffic and revenue.
Local Search Optimization
We’ve developed our local search optimization service to ensure your business is visible within the search engines to help you capture more qualified traffic to drive revenue. Our local search marketing solution focuses on tactics that impact the most important local search ranking signals to help you achieve the top positions in the map pack.
Today’s customer journey can have up to 60 touch points and it’s important to achieve visibility throughout this journey. We develop display advertising campaigns that help your business achieve awareness and top of funnel goals and then lead customers down the path to conversion. We utilize advanced targeting, programmatic bidding and effective creative to ensure you’re reaching a relevant audience that is most likely to convert.
We approach content marketing with a combination of smart keyword targeting and a deep understanding of your brand’s strategy, audience and positioning. Our team of experienced content writers are then able to craft content that not only speaks to your audience but drives exposure needed to stay relevant in your market.
Summit Reporting Suite
Break down data silos with Summit. Access all of your marketing data in one place and make smart, actionable decisions that will drive more revenue to your bottom line. Summit is a best in class digital marketing reporting suite that centralizes your disparate marketing channels into one location and visualizes your data so you can make decisions faster.
Design & Creative
We fixate on the idea that great design can change the way people and brands interact with each other. At the heart of everything we do is this idea of creating rewarding user experiences. To us, craft matters. We firmly believe that smart ideas and rich interactive experiences built with care and creativity would propel our clients’ businesses forward.
Marketing Development & Analytics
We rely on a solid foundation of marketing development and analytics tracking to drive advanced marketing strategies. Our team of experts thoroughly set up, audit and review tracking across the top marketing platforms including Google Analytics, Facebook Ads, Google Ads and more. This provides you and our marketing team with accurate performance information to guide data driven campaigns.
ADA website compliance has become a significant factor for hotels and other businesses across the country. We can help you bring your business website into compliance and avoid costly lawsuits. Our team provides training and documentation to educate and assist you with your ongoing website management practices as it relates to ADA compliance.
Email / ECRM Management
Our team of email marketing experts develop award winning email campaigns that engage with your most loyal audience to drive revenue. We use a combination of smart design, advanced segmentation strategies and testing to ensure your email campaigns and eCRM achieves your goals.