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Where Ultrarunning and Hotel Digital Marketing Collide
November 13, 2024
Where Ultrarunning and Hotel Digital Marketing Collide
This is a blog post I was first asked to write over 2 years ago but never finished. It wasn’t because I got distracted or forgot; there just wasn’t...
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Paid Search
What is Search Impression Share in Google Ads?
November 12, 2024
What is Search Impression Share in Google Ads?
Analyzing hotel advertising campaigns can be incredibly overwhelming. Each channel has a different set of metrics, and keeping track of what’s what can be hard. Search Impression Share in...
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Paid Search
Google Business Posts for Hotels: Guidelines and Restrictions
November 12, 2024
Google Business Posts for Hotels: Guidelines and Restrictions
What are Google Business posts? Google Business Posts can cover a variety of topics, with post types including “Events,” “Offers,” and the open-ended “Update.” These posts appear as part...
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Digital Marketing
Ad Frequency: Why It Matters and How You Can Control It
November 12, 2024
Ad Frequency: Why It Matters and How You Can Control It
It feels like the most common advertising trope always follows the same structure: “Your customer needs to see your ads [4/5/6/7/146] times in order to [remember you/make a purchase/some...
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Digital Marketing
Get Ready for the 2024-25 Ski Season: Digital Marketing Tips for Resorts and Hotels Near the Slopes
November 5, 2024
Get Ready for the 2024-25 Ski Season: Digital Marketing Tips for Resorts and Hotels Near the Slopes
As the 2024-25 ski season approaches, the weather has been unpredictable. However, there's no need to worry; whether it's powder or sunny days, we have ski hotel digital marketing...
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Monthly Newsletters
Flywheel News | October 2024 Hotel Digital Marketing News | GCommerce
November 4, 2024
Flywheel News | October 2024 Hotel Digital Marketing News | GCommerce
Google AI Overview Ads are HERE Google announced it’s AI Overview Ads are now going live and will begin showing to mobile U.S. users. These ads will display directly...
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