Filter by topic:
Digital Marketing
[Webinar recording] Breaking the ROAS trap: premium hotel market share with smarter marketing
August 13, 2025
[Webinar recording] Breaking the ROAS trap: premium hotel market share with smarter marketing
Thank you to Affixify for hosting Chris Jackson, Principal of GCommerce Solutions, on the Industry Chats to discuss “Breaking the ROAS Trap”. In this insightful conversation, Chris dives into...
SHARE:
Metasearch
Google Hotel Ads and AI search results
August 12, 2025
Google Hotel Ads and AI search results
The rise of AI-powered search results is changing the way that guests discover, find, and book accommodations, making it vital to understand how your hotel may appear within AI...
SHARE:
Digital Marketing
AI in hospitality marketing
August 6, 2025
AI in hospitality marketing
AI in Hospitality. There is something perverse about the machines taking over a distinctly human industry. An industry that trains human connection and thrives on lived experiences. And yet, AI is the...
SHARE:
Monthly Newsletters
Flywheel news | July 2025 hotel digital marketing news | GCommerce
August 1, 2025
Flywheel news | July 2025 hotel digital marketing news | GCommerce
As Google introduces more AI-based features into their search results, Google Hotel Ads continue to have an impact. Hotel metasearch has always been an important part of any hotel’s...
SHARE:
Metasearch
Why are reviews and ratings important for hotel metasearch?
July 28, 2025
Why are reviews and ratings important for hotel metasearch?
Reviews and ratings are pivotal in determining a hotel's reputation and visibility on hotel metasearch platforms like Google and TripAdvisor. These elements are key indicators for search engines and...
SHARE:
Digital Marketing
What is CTV advertising and why does your hotel need it?
July 16, 2025
What is CTV advertising and why does your hotel need it?
In the rapidly evolving landscape of hotel digital marketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract...
SHARE:
