Upcoming Industry Events

Get ahead of the competition with data-driven insights and proven strategies for Black Friday and Cyber Monday 2025. Whether you’re a seasoned marketer or just getting started, this session will equip you with what you need to win big. ⭐️

What we’ll cover:

• Black Friday & Cyber Monday 2024 recap: Get the inside scoop on what performed best last year—and what fell short. Use real data and campaign insights to guide your strategy for 2025.
• Proven strategies for 2025 success: We’ll break down the must-have tactics for this year’s Cyber Week: from campaign timing and creative to offer structure and budget tips that convert.
• Expert-backed tactics you haven’t tried yet: Hear directly from digital marketing pros who’ve helped hotels and resorts crush their Cyber Week goals. Expect actionable, insider advice.
• Winning with an omnichannel approach: Explore how to align your paid media, organic content, email, and metasearch efforts for a seamless and high-performing Cyber campaign.

📅 Date & time:

• Tuesday, August 26th at 10 am MST/ 12 pm EST  
• Duration: 45 minutes + live Q&A

Google’s new AI Mode is transforming how travelers research, discover, and book hotels. With its conversational approach, dynamic categorization, and preference-based suggestions, AI Mode is acting more like a digital travel agent than a search engine. 🌐

Our team conducted an in-depth study of AI Mode in action, testing branded and non-branded hotel searches across major U.S. markets. The findings? Hotels that don’t proactively optimize for AI Mode risk losing valuable visibility.  👀

Join our expert-led webinar to discover how your hotel can stay ahead. 💪

What you’ll learn:

• What is AI Mode?: Understand how Google’s Gemini-powered AI engine changes search behavior and hotel discovery.
• Study insights from real market searches: See how AI Mode ranks and categorizes hotels in cities like Anaheim, Boston, and Nashville—and what that means for your property.
• AI Mode vs traditional search: Explore how AI Mode compares to standard Google and ChatGPT searches in terms of visibility, personalization, and performance.
• Optimization strategies for hotels and resorts: Walk away with actionable tactics for increasing your hotel’s chances of appearing in AI-powered results, including local SEO, technical fixes, and content tips.
• What we know about tracking & reporting: Learn how to identify AI Mode traffic in GA4 and Search Console, even without a standalone reporting interface.

📅 Date & time:

• Wednesday, September 10, 2025 at 10 am MST/ 12 pm EST  
• Duration: 45 minutes + live Q&A

Performance Max (PMax) campaigns are Google Ads’ AI-powered way to reach travelers across Search, Display, YouTube, Gmail, Discovery, and Maps, all in one campaign type. But for hoteliers, knowing how to harness PMax effectively is key to avoiding wasted spend and maximizing return. 💰

In this webinar, we’ll break down what makes PMax different from traditional paid search, share our real-world hospitality case studies, and reveal proven strategies to help your property succeed. 🏆

What we’ll cover:

• How PMax works for properties: From creative asset requirements to Google’s AI optimizations.
• The pros & cons for hotels & resorts: Where PMax excels, where it falls short, and how to work around limitations.
• Best practices for success: Budget guidelines, data requirements, and audience signal strategies.
• Real-world results: Case studies from resorts and hotels, including CPC, CTR, ROAS, and booking rate gains.
• New PMax features: Negative keyword management, search term reporting, and channel insights.

📅 Date & time:

• Thursday, September 25, 2025  at 10 am MST/ 12 pm EST
• Duration: 45 minutes + live Q&A

The Historic Hotels Annual Conference is the only global educational conference for owners, general managers, asset managers, and other senior leaders and decision makers of historic hotels. It serves as a pivotal gathering for owners, general managers, asset managers, and other senior leaders, providing a unique platform for networking, sharing industry insights, and exploring strategies to navigate the unique challenges and opportunities inherent to historic properties. This conference not only fosters education but also facilitates discussions on preserving heritage while driving innovation in hospitality management and guest experiences.

The NEIRA 2025 conference, also known as the New England Inns & Resorts Association conference, is a pivotal annual event gathering professionals from educational institutions across the New England region. Renowned for its focus on institutional research, the conference serves as a hub for sharing insights and strategies in educational data analysis, assessment, and planning.

Attendees can expect a diverse program featuring keynote speeches, workshops, and interactive sessions led by experts in educational research and analytics. The NEIRA conference provides a valuable platform for networking, exchanging ideas, and exploring innovative approaches to enhance educational outcomes and institutional effectiveness.