Decreasing Bookings Contributed from OTAs by 39% Via a Unique Approach to Utilizing Metasearch Ads
For independent hotels operating In today’s hyper-competitive market, winning versus the OTAs has become more challenging than ever. In fact, recent research from Hospitalitynet suggests a significant percentage of consumers — 41% of all travelers and nearly half of regular travelers — prefer to book their travel with OTAs.
But capturing more of those direct bookings is paramount to both the short and long term success of any independent hotel property.
View the full case study here to see the strategy we took to increase the success of metasearch ads.