Hotel metasearch marketing strategy
Hotel metasearch is a critical channel for driving direct bookings, as it puts your property front and center when travelers are actively comparing prices and ready to book.
When Hotel Emma partnered with GCommerce, the goal was clear: increase visibility and drive more direct bookings. The results? Even better than expected.
📈 +96% Impression Share
Our targeted strategies helped Hotel Emma nearly double their impression share, putting their brand in front of more qualified travelers than ever before.
💰 ROAS of $44:1
For every $1 spent, Hotel Emma saw a $44 return. That’s the power of smart, data-driven advertising.
🏨 377 Direct Bookings
With hundreds of high-value bookings flowing in, this campaign turned awareness into real revenue.
Ready to see how we made it happen? Dive into the full case study and discover what GCommerce can do for your hotel.
