$2 Million Revenue Generated with Paid Search
A dream more than 30 years in the making, Dollywood’s DreamMore Resort & Spa opened its doors to the public in the late summer of 2015. Thorough discovery between client & agency, the review of Google Analytics data and previous campaign reporting, and ongoing communication between client & agency was critical for fully understanding the client’s market.
This led to the development of a multi-channel strategy, online and offline, which included targeting top feeder markets, using the loyal Dollywood fan base, focusing on Atlanta & Nashville as the target market, and highlighting the competitive advantages. Our paid search strategy included in depth and targeted keyword research, advanced campaign structure, audience targeting including RLSA and customer match, targeted top of funnel campaigns, automated bid optimization and ongoing campaign optimization.
