Metasearch Advertising
Overview
Our metasearch advertising solution, Metadesk, Powered by GCommerce Solutions, does more than just connect your hotel’s inventory to Google Hotel Ads; it includes a comprehensive strategy focused on utilizing numerous metasearch channels, targeting, and bid strategies to produce the best ROAS. Our team is composed of media strategy experts and has been running hospitality media campaigns since 2002. We take a hands-on approach and constantly test different metasearch channels, targeting, bid strategies, custom display messaging callouts, and more.
Welcome to Metadesk
Take control of your metasearch channels with Metadesk. With easy-to-understand pricing, direct access to your campaign optimization specialist, and on-demand data insights, you’re in the driver’s seat. You’ll capture some bookings that way, but when monitored and managed properly, metasearch can help you address specific need periods, target your ideal guests, and generate direct bookings.
Channels & Targeting
Metasearch advertising offers a wide variety of channels and targeting to position your hotel to customers that show specific intent to search for hotels in your market. While Google Hotel Ads remains the most important and effective metasearch advertising channel, GCommerce’s approach ensures you’re testing different metasearch channels to secure the best results based on your hotel’s goals and target markets.
Metasearch Channels
Include but are not limited to:
Google Hotel Ads
TripAdvisor
Trivago
Kayak
Wego
Skyscanner
Bing Hotel Ads
