Metasearch Advertising
Overview
Our Metasearch advertising solution does more than just connect your hotel’s inventory to Google Hotel Ads, it includes a comprehensive strategy focused on utilizing numerous metasearch channels, targeting and bid strategies to produce the best ROAS. Our team is composed of media strategy experts and have been running hospitality media campaigns since 2002. We take a hands on approach and constantly test different metasearch channels, targeting, bid strategies, custom display messaging callouts and more.
Channels & Targeting
Metasearch advertising offers a wide variety of channels and targeting to position your hotel to customers that show specific intent to searching for hotels in your market. While Google Hotel Ads remains the most important and effective metasearch advertising channel, GCommerce’s approach ensures you’re testing different metasearch channels to secure the best results based on your hotel’s goals and target markets.
Available channels include but are not limited to:
- Google Hotel Ads
- TripAdvisor
- Trivago
- Kayak
- Wego
- Skyscanner
- Bing Hotel Ads
Metasearch Setup & Implementation
Our metasearch advertising solution offers direct connection with 100+ booking engines and continues to grow each month. We just need access to your hotel’s booking engine to place a tracking pixel on all confirmation pages.
Have you heard about Metadesk?
Take control of your metasearch channels with Metadesk. With easy-to-understand pricing, direct access to your campaign optimization specialist, and on-demand data insights, you’re in the driver’s seat. You’ll capture some bookings that way, but when monitored and managed properly, metasearch can help you address specific need periods, target your ideal guests, and generate direct bookings.
