Your Holiday Hangover Guide
Getting back into the swing of things after the holiday season isn’t always easy, but we’ve got you covered. Check out our handpicked articles to help you kick off 2025 on the right note!
The Path to Profitability in 2025: A Hotel Marketer's Guide
In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. This guide will explore key strategies for navigating the evolving digital landscape, leveraging data and AI to drive guest satisfaction and loyalty, and ultimately achieving profitability in 2025.
Battling OTA’s for Direct Business
As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTA’s to win customers. The newest battlefield is hotel metasearch, and OTA’s have committed an outsized portion of their attention and budget to ensure they dominate the field. The response from hotels has been tragically tepid.
The Crucial Importance of Owning Your Website
Having a robust online presence is not just advantageous—it's essential. While social media platforms offer visibility and engagement, they shouldn't be your sole digital outpost. Instead, owning your website is paramount for establishing credibility, control, and long-term success online. Let's look at the top reasons why owning your website is crucial for your property.
Effective Strategies to Increase Your Hotel’s Direct Bookings
In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost.
What Google’s Sunset of Commission Bid Strategies Means for Your Hotel Ads Campaigns
For hotels that want to run hotel ads campaigns, the ecosystem requires they use a 3rd party connection to access their rates and inventory feed via Google’s Hotel Center. This hotel center feed is then connected via third-party platforms or directly from a hotel’s CRS provider.
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