Expand Your Restaurant’s Reach with Google My Business Posts
What Are Google My Business Posts?
Posts on Google My Business is an off-site local search engine optimization feature that is free and allows you to highlight your business and connect with existing & potential customers. Think of them like a social media post but located on your Google My Business page and visible within your business’ knowledge panel in the search results. Google My Business posts can be a very powerful tactic to improve your business’ local search optimization and reach but it is only available for specific industry types. Sorry hotels, this is one feature Google doesn’t provide to your type of business. (Probably because they are too busy monetizing this space with Google Hotel Ads).
How Can Restaurants Utilize Google My Business Posts?
Restaurants can promote their specials and any updates to their menus, COVID- 19 policies, and more. When created, Google can display up to eight of your business’ most recent posts. Posts, for the most part, are visible for seven days and then are removed. This does vary depending on the type of Google My Business post used.
What Are The Different Types Of Google My Business Posts?
There are Four types of Google My Business Posts that can be used:
COVID-19 Update – The newest type of Google My Business post due to the pandemic allows you to set up a post that lets customers know about any changes made due to COVID-19. Such as a change in hours, updates to safety and hygiene, whether you provide curbside pick-up or takeaway are a few examples.
Special Offers – Best used to announce limited-time promotions. With this type of Google My Business post, you can load a video or photo to support & draw attention to the time-sensitive event. You can also designate whether redemption can be done online or with a coupon code for in-store visits. This post also requires a timeframe to be provided.
Events – An easy & free way to promote an event. Events require a time frame like offers, a title, and the event's time. Google will default to 24 hours if a specific time is not included. This post type can also include photos, videos, descriptions, and an action button.
What’s New – This type of Google My Business post allows a business to provide general information with photos, videos, descriptions, and an action button. A restaurant could use this to promote new menu items.
Products – This type of Google My Business post allows you to feature multiple products you have available at your business. However, a Product tab will need to be set up before using products. These posts are also not shareable.
What Are Best Practices For Google My Business Posts?
When using Google My Business posts, keep these best practices in mind:
- Use high-quality images & videos. Image Size: min: 400 wide x 300 pixels tall, 10kb | max: 10,000 x10,000 pixels, 25 MB. Videos: File Size Max 1000MB.
- Keep posts in the 150–300-character range. Generally, the first 7-8 words will show. Hashtags are unnecessary in Posts.
- Include a CTA & Landing page depending on the post type.
- Use UTM parameters so you can view the traffic generated from the posts.
- Keep it strictly business.
- Google can and will ding business for misspellings & poor-quality content so use preview before posting.
- Obey Google Posting Rules. Stay away from offensive content and anything that violates a person’s or location’s privacy.
Don’t Disregard This Free Google My Business Service
It’s simple and doesn’t take a long time to create and it’s free. So, begin posting, and continue to expand your customer base. Unsure of what your first post should be? How about your specials, grand opening, new menu item or just a friendly Welcome? Need more suggestions or do you have questions, reach out to us, GCommerces Solutions, we are always happy to assist!