Maximizing Revenue and Guest Satisfaction with Revinate Upsells

Personalizing the guest journey is no longer optional - it’s essential. Revinate, a GCommerce partner, offers a powerful way to enhance the guest experience and increase your property’s revenue through its Upsells feature. 

What is the upsells feature? 

By seamlessly integrating room upgrades, amenities, and unique experiences into automated email campaigns, Upsells offers an opportunity to generate incremental revenue while providing guests with tailored offerings. 

The dual benefits of upselling

Upselling is a win-win for both hotels and your guests. It allows properties to unlock new revenue streams and provides personalized enhancements to elevate the guest experience. 

For hotels, upsells deliver 100% profitable revenue with no commission fees, whether through room upgrades, exclusive amenities, or local activity offerings. 

For guests, upsells cater to specific guest needs and preferences. From romantic add-ons for anniversaries to family-friendly offerings, this feature allows for more personalized experiences and increases the likelihood that guests will return. Upsells also serve as a gateway to curated local experiences, enriching the overall stay. 

Upsells across the guest journey

To maximize the impact of upsells, it’s important to align offers with different stages of the guest journey. 

Pre-arrival: 

As guests plan their trips, they’re more likely to consider upgrades. Pre-arrival emails showcasing popular upsells save time at check-in while improving pre-trip engagement.

Post stay:

Gathering feedback on upsells in post-stay surveys, and emails provides valuable insights into guest preferences and helps refine future offerings. As a bonus, engaging with guests, post-stay strengthens relationships and encourages repeat bookings. 

The revenue potential of upsells

Revinate customers are reaping significant benefits from their upsell initiatives. On average, properties generate $1,100 in monthly upsell revenue, with some earning as much as $10,00 per month in additional revenue. 

Crafting effective upsells

Tapping into personalization is the cornerstone of successful upselling. By utilizing guest data, hotels can tailor offers based on past behaviors, preferences, or travel motivations. A study revealed that 36% of guests are willing to pay more for experiences tailored to their needs. 

Timing is critical: pre-arrival campaigns sent 3-7 days before check-in yield a 61% average open rate and a 30% click-through rate. Subject lines featuring “upgrade” perform particularly well, boasting a 61% open rate. 

Top performing amenity upsells include: 

• A small bouquet
• Breakfast buffet
• Airport pickup
• Bottle of champagne

The long-term value of upsells

Beyond immediate revenue, upselling forages deeper guest relationships and improves guest loyalty. Personalized offers show that the property understands and anticipates guests’ needs, leading to higher satisfaction during and after a stay. Research shows that 91% of customers expect businesses to provide relevant, personalized recommendations, making upselling a powerful tool for meeting and exceeding guest expectations. 

Examples of upselling in pre-arrivals

Utilizing the upsells feature can improve guest satisfaction & increase revenue

Revinate Upsells offers an unparalleled opportunity to elevate the guest experience while driving revenue for a property. By integrating personalized offers into the various stages of the guest journey, properties can achieve greater guest satisfaction and enhance guest loyalty. 

Ready to unlock the full potential of upselling at your property? Contact GCommerce Solutions today.