Mastering Google's Performance Max: Campaign Performance, Impact, Key Use Cases, and More
Google’s Performance Max is a unique type of campaign that takes advantage of multiple marketing channels, utilizing all of Google’s inventory for your hotel’s advertising efforts.
For more details on the utilization, pros, and cons of Performance Max campaigns, see our previous blog post on “What Is Google’s Performance Max?”
On the surface, Performance Max seems like an incredible option. Taking advantage of multiple marketing channels with one campaign increases the potential for traffic growth, increased conversions, and better cost efficiency.
But is Google’s Performance Max really all it’s cracked up to be? We put this campaign type to the test, and the results surprised us.
