Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4

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September 9, 2021 by

With the Cookieless world quickly approaching, Google released its Google Analytics 4 beta in Q4 2020 putting the emphasis on user engagement rather than volume. Will Ferris, GCommerce’s Chief Technology Officer, provides an overview of Google Analytics 4 and some key updates you can find in this new tool.

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