Flywheel News | August 2020 Digital Marketing Month in Review
- Google Travel Updated With New COVID-19 Related Features
COVID-19 had severely impacted how people travel and plan for travel. Knowing this, Google has incorporated new features into its travel portal to help consumers with their planning and keep them on Google as their travel planning resource. Along with COVID-19 related warnings about specific destinations, Google has also incorporated a feature that shows you the percentage of open hotels with availability and flights currently operating. It will also show travelers if a specific destination is trending for COVID-19 and new cases. Another new feature allows travelers to filter by hotels that offer free cancellations. Ensure you are keeping your hotel’s guests and potential guests as up to date as possible with your policies and procedures on all of your channels, including Google My Business.
- Facebook Announces More Ad Targeting Option Removals
In the past, Facebook has removed targeting options within it’s platform due to anything that could be used on a discriminatory basis. Facebook doesn’t state this as a reason for this most recent removal of 1000 targeting options, and instead notes it as removal “because they’re just not seeing much use.” However, it’s important to note Facebook’s decision to get rid of more granular targeting. Even though we don’t think this will impact us or our clients targeting much, we’ll be monitoring campaigns to ensure we update and replace targeting as necessary.
- Google Showcases Mobile Data with COVID-19 Community Mobility Reports
Google has released what it’s calling "COVID-19 Community Mobility Reports" which are developed to help public health officials combat COVID-19. You’re able to dive into data that Google has from mobile devices to understand how people are moving around their communities vs pre-COVID-19. You’re able to look at categories including Retail & Recreation, Grocery & Pharmacy, Parks, Transit stations, Workplaces, and residential at the state or county level. Check it out here.
- Facebook Warns of Impacts to Audience Network Due to iOS Update
- Facebook Ads Shop Tab & Expands Shops to All US Businesses
- Pinterest Shares Travel Recovery Data & Ways Brands Are Inspiring Travel Again