Celebrating Women's Leadership: Insights from the female leaders at GCommerce Solutions
One of our favorite months every year, Women’s History Month, gives us a chance to pause and consider all the amazing contributions women make throughout the world, especially here, every day at GCommerce. This year, we’ve interviewed the current female leadership team members to get their real-life journeys and advice for other women navigating their own career journeys.
Discover how each of our current female leadership team members arrived in their current roles - from their most pivotal moments to challenges and milestones. We think you’ll walk away feeling inspired and empowered, knowing that everyone’s path is different and that you have the power and capability to forge your own path.
To celebrate Women’s History Month, we want you to hear from some GCommerce leaders.
Each leader of the GCommerce team will be answering the following questions:
- What are some challenges you believe are unique to women in leadership roles within the digital marketing industry?
- Can you share strategies or personal experiences that have helped you overcome these challenges and thrive in your leadership role?
- What are some of the most significant achievements and milestones you've reached at GCommerce Solutions?
- What practical advice would you offer to women who aspire to take on leadership roles in digital marketing?
Meet the female leaders of GCommerce Solutions
Click on the links below to see what each leader had to say.
Lindley Cotton, President
"You don’t have to know everything. Try to approach every situation with curiosity and an open mind. Many women struggle with imposter syndrome (myself included), and you just have to remember that being a leader isn’t about being all-knowing. You should be actively seeking out opportunities to grow and learn every day, which will help you become a more emphatic and well-rounded leader in the future.
Also, seek out mentors. I’ve had several over the years all of which helped me grow different skill sets. A lot of times, you naturally find mentors, but don’t be afraid to speak up and ask someone to help coach you if you know they have expertise in an area that you’re looking to grow."
Lisa McGivney, Vice President of Marketing
"Take on challenges you don’t think you’re ready for or know how to do. Trust in yourself that you have the ability to figure it out and work hard to achieve it. In the words of Phish, it’s “time to put your wingsuit on.”
Once you realize everyone is out here just “winging it” you’ll realize you’re more qualified and deserving than you think. Then, once you get there - remember to advocate for yourself and others along the way."
Kara Lange, Vice President of Business Development
"Transitioning from an individual contributor to a leadership role can be challenging, but my biggest advice is to seek out opportunities beyond your core responsibilities. Volunteer for projects, take initiative in cross-functional collaboration and develop a strategic mindset beyond your day-to-day role.
Finding a mentor is also invaluable—whether it’s your boss or another senior leader, learning from someone who has navigated leadership can provide critical insights."
Erin Fischer, Director of Marketing
"Dream big and vocalize those dreams to anyone who will listen, and then dive in head first. I say all the time that you don’t know what you’re capable of until you are put into the position to do something big. Take any negative or difficult situation and turn it into an opportunity to prove yourself and grow. Be a team player, but speak up for yourself and others.
Challenge everything, but also understand that it’s okay to sit back and give yourself a break too. Find your community and the people who are going to support you."
Abby Rosenberger, Director of Account Services
"Pursue your passion rather than simply chasing a paycheck. True success comes from doing work that excites and motivates you every day. When you are genuinely passionate about what you do, that enthusiasm becomes evident in your creativity, decision-making, and leadership. It fuels your drive to continuously learn, innovate, and push boundaries.
Passion not only leads to personal fulfillment but also inspires those around you, helping to shape a meaningful and impactful career. When you love what you do, success naturally follows."
Women's History Month serves as a vital reminder to celebrate these achievements while continuing the push for gender equality in the workplace. It is a time to honor the contributions of women who are shaping industries, breaking barriers, and inspiring positive change.
As we reflect on these stories, let’s reaffirm our commitment to supporting and uplifting women in leadership. Their voices, ideas, and expertise are crucial in shaping the future of digital marketing and beyond. Together, we can foster an environment where every woman has the opportunity to thrive and lead.
