2024 Year in Review: GCommerce Solutions
We are thrilled to express our deepest thanks for an incredible 2024! The GCommerce team achieved remarkable success this year, launching vibrant marketing campaigns, designing stunning websites, creating compelling educational content, and boosting our clients' metasearch optimization and direct bookings. 🏨
Here are our top highlights from 2024:
- Welcomed 12 new GCommerce team members
- Published 60 educational articles
- Held 25 internal Equity & Advocacy team meetings
- Welcomed 28 new wonderful hotel clients to the GCommerce family
- Published six comprehensive E-Books
Here are our top client wins from 2024:
- 39% average email open rate
- 10 websites launched
- Won 5 HSMAI Adrian Awards
- Generated $1.57 million in revenue from a Facebook/Instagram ad campaign (and still counting!)
- Generated $4.6 million in revenue from a single property paid search campaign
- Generated $513,000 from a single email campaign
Here's what you liked best:
Based upon what you liked, Google was a hot topic this year. 🫣
Google Consent Mode updates
Blog summary: Google has updated it's consent mode tag setting that allows your website visitors' cookie preferences to be passed via their selections on your domain’s cookie banner/consent management platform to Google’s suite of ad products, such as Google Ads and Google Marketing Platform. You can learn more about the details of consent mode here.
Battling OTA’s for direct business
Blog summary: As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTA’s to win customers. The newest battlefield is hotel metasearch, and OTA’s have committed an outsized portion of their attention and budget to ensure they dominate the field. Learn how to battle the OTA’s for direct business here.
Google Marketing Live 2024: Key takeaways from the GCommerce team
Blog summary: Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. While this year seemed to focus on e-commerce and retail heavily, there were still a lot of announcements and features that got us excited about what’s to come. Discover our key takeaways from Google Marketing Live 2024 now.
What Google’s sunset of Commission Bid Strategies means for your hotel ads campaigns
Blog summary: Historically, Google Hotel Ads campaign types have had access to a few different bid strategies. Commission-based bid strategies are unique to hotel ad campaigns, and they allow hotels to set their bid optimization to be billed based on either pay-per-stay or pay-per-conversion. What does this mean for your Google Hotel Ads campaigns? Discover now.
How to maximize your Google hotel ad metasearch production
Blog summary: Your Google hotel ad strategy should involve optimizing your Google Business Profile, analyzing and reacting to key performance indicators like impression data, and an understanding of the variables that can impact your click-through and conversion rates. Learn more about these strategies here.
What are the most popular hotel offers?
Blog summary: We frequently get asked what are the most popular hotel offers. While we could have relied on educated guesses from client and team member feedback, we opted to dive into the data for concrete answers. Our analysis of rate plan categories across our entire portfolio revealed some fascinating insights. Learn more now.
