Filter by topic:
Digital Marketing
[Case study] The hidden difference between social engagement and booking intent impacting your revenue
August 19, 2026
[Case study] The hidden difference between social engagement and booking intent impacting your revenue
Not all warm audiences are warm in the same way. Most Meta retargeting strategies lump website visitors, past guests, and social engagers into one bucket. But booking intent is...
SHARE:
AI
What Google's Agentic Booking Test means for hotels
August 11, 2026
What Google's Agentic Booking Test means for hotels
Google recently confirmed it has begun testing agentic hotel booking within AI Mode for a limited number of U.S. users. The announcement has generated a lot of discussion throughout...
SHARE:
Monthly Newsletters
Flywheel news | July 2026 hotel digital marketing news
August 10, 2026
Flywheel news | July 2026 hotel digital marketing news
Every Google Ads account is now governed by revised terms, with no acceptance required. The new language explicitly authorizes Google to use automated systems to format, select, or generate...
SHARE:
Web Design & Development
Creating accessible experiences: GCommerce’s approach to ADA and WCAG Guidelines
July 28, 2026
Creating accessible experiences: GCommerce’s approach to ADA and WCAG Guidelines
At GCommerce, we believe in creating digital experiences that are accessible and inclusive for all users. Accessibility is an important part of delivering exceptional online experiences and ensuring that...
SHARE:
Digital Marketing
Quick-start guide to driving direct bookings through Organic Search
July 20, 2026
Quick-start guide to driving direct bookings through Organic Search
If you’re relying on Online Travel Agents (OTAs) to fill rooms, you’re not alone, but you are leaving revenue on the table. The real opportunity lies in owning your...
SHARE:
Monthly Newsletters
Flywheel news | June 2026 hotel digital marketing news
July 6, 2026
Flywheel news | June 2026 hotel digital marketing news
Spotify is making display advertising more accessible with visual ad formats that help brands connect with listeners beyond traditional audio placements. Display ads can appear while users browse, search,...
SHARE:
