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Analytics & Tracking
Seeing the whole picture: Why channel-level data matters for hotel marketing
November 26, 2025
Seeing the whole picture: Why channel-level data matters for hotel marketing
The blind spot in hotel marketing Every hotel marketer faces the same dilemma: where should we put the next dollar? Paid search, metasearch, social, display, retargeting, video — the...
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Digital Marketing
[Ebook] Mastering Meta Audience Segmentation for better ROAS
November 24, 2025
[Ebook] Mastering Meta Audience Segmentation for better ROAS
Meta’s audience tools offer a wide range of targeting possibilities, but knowing which segments actually improve performance can feel unclear. To help bring clarity and direction, we analyzed how...
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Analytics & Tracking
How hotel groups can unlock portfolio-level benchmarking
November 21, 2025
How hotel groups can unlock portfolio-level benchmarking
The challenge of fragmented data Hotel ownership groups and asset managers are awash in data. Every property produces reports on occupancy, bookings, marketing, and revenue. But because each property...
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Analytics & Tracking
The hospitality data platform: What it means and why hotels should care
November 18, 2025
The hospitality data platform: What it means and why hotels should care
The hospitality data platform: What it means and why hotels should care Every hotel marketer knows the challenge. There’s more data than ever, but it lives everywhere and connects...
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Metasearch
FAQs: Everything hoteliers need to know about hotel metasearch
November 18, 2025
FAQs: Everything hoteliers need to know about hotel metasearch
Hotel metasearch platforms are an essential tool for hoteliers looking to increase visibility, drive direct bookings, and enhance their digital marketing strategies. To help you navigate this dynamic space,...
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Email Marketing
Subject to success: How to write email subject lines that get clicked
November 12, 2025
Subject to success: How to write email subject lines that get clicked
Your email subject line is the first impression you make in a crowded inbox. It’s the make-or-break factor that determines whether someone opens your message or keeps scrolling. That’s...
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