What Happened to Threads? (A 2024 Update)

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After becoming the fastest app ever to reach 100 million users last summer, Instagram's X (formerly Twitter) alternative, Threads, has fallen out of the news cycle and off many of our phone's homepages. At this point, you may be asking: what's going on with Threads, and should we still be paying attention to the app?

With Threads celebrating its half-birthday in January, it's a great time to dive into statistics on just how well (or poorly) the app is performing. According to SimilarWeb's statistics, Threads saw just 76 million visits in December, with an average session duration of about 3 minutes. Website visits are up from November by about 50% but don't hold a candle to X's 6.2 billion visits with an average session duration of over 11 minutes.

As mentioned, however, things are trending upward for Threads, with visits increasing by over 50% from November to December. Notably, December saw the release of Threads in Europe and the beginnings of testing with integration with the ActivityPub protocol, opening threads up to the entire federated universe – a topic we wrote about when Threads first launched

Late last year, Threads also launched tags and topics, allowing users to find new subjects to engage in and people to connect with, something that was sorely missing when the platform first launched. These tags don’t seem to have taken the same prevalence that hashtags on X do, so discoverability can still be difficult on the platform, especially with the drastically lower number of users of the platform. 


All in all, Threads has not become the hit that Mosseri and Zuck once hoped it would become, but there’s still a chance for growth with the continued updates the platform keeps pushing. For now, it doesn’t seem to be pushing the needle in one direction or the other for hospitality brands, but if we see any changes on that front, you can be the first to know by signing up for our newsletter.

[E-Book] 2024 Digital Marketing Trends and Predictions

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From AI, to new social media platforms, to continued privacy regulations and a push for 1st party data, we continue to see a rapid rate of change in the digital space. 🌐✨ 

The future of digital marketing is here, and we can't wait to share our exclusive insights and predictions for 2024. Get the full scoop here. 📚🔍

Year in Review: GCommerce Solutions

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We would like to extend our heartfelt gratitude for an exceptional 2023! The GCommerce Team experienced tremendous success throughout the year, as we launched dynamic marketing campaigns, crafted captivating websites, produced engaging educational content pieces, and enhanced our client's metasearch optimization and direct bookings. 🥳

Here Are Our Top Highlights From 2023:

  • Published 58 educational articles
  • Published 3 DE&I pieces
  • Welcomed 7 new GCommerce team members
  • Welcomed 54 new wonderful hotel clients to our portfolio
  • Hosted our annual company retreat in Park City, Utah

Here's What You Liked Best:

8 Holiday Marketing Tips For Hotels 

Blog Summary: Read our 8 quick tips to keep in mind to boost your hotel marketing efforts this holiday season. Read now. 

Price Accuracy, Rate Parity, and Hotel Metasearch Conversions

Blog Summary: Learn about the differences between hotel metasearch rate parity and price accuracy and why they are so important in this blog post.

Top 9 Takeaways for October Hotel Digital Marketing News 

Blog Summary: Don’t get spooked. Learn about the newest happenings in digital marketing in our latest digital marketing newsletter for October 2023 here.

Optimize Your Hotel's Website for Direct Bookings

Blog Summary: Learn how you can optimize your website for direct bookings with our practical guide to conversion rate optimization. Discover our best tips for hoteliers. 

The Importance of Hotel Metasearch

Blog Summary: Is your property utilizing hotel metasearch? This is a huge opportunity for your hotel. Learn about the importance of hotel metasearch. 


How to Maximize Google Analytics 4 (GA4) for Your Hotel

Blog Summary: Google Analytics 4 is here to stay. Learn how your hotel can maximize the use of this powerful new Analytics tool.

Cheers to an amazing 2023, all thanks to our incredible clients and our fantastic team! Your support and enthusiasm made it a year to remember. As we jump into 2024 with excitement, we can't wait for more shared successes and memorable moments. A huge heartfelt thanks for being such a vital part of our journey!

Exploring the Benefits of Metasearch Engines

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Hoteliers are turning to Metasearch as a pivotal tool in their digital marketing arsenal, primarily driven by the desire to boost direct bookings. Metasearch platforms aggregate hotel prices and availability, plus geographic location within their city or region, from various online travel agencies (OTAs) and hotel websites, presenting users with a comprehensive comparison. This visibility is invaluable for hoteliers as it allows them to showcase their rates directly to potential guests alongside those of third-party platforms. By optimizing their presence on Metasearch engines through strategic advertising and effective pricing strategies, hoteliers can enhance their visibility, build brand awareness, and ultimately drive more users to book directly through their own websites. This not only helps hotels establish a stronger relationship with guests but also reduces dependency on third-party channels, leading to increased profitability and control over the booking process.

In this blog post, we will dive into the reasons why using metasearch engines can be advantageous in our online search endeavors. For more information on metasearch engines, check out our previous blog.

Comprehensive Results: One of the primary advantages of metasearch engines is their ability to provide comprehensive search results. By simultaneously querying multiple search engines, metasearch engines aggregate and compile results from various sources into a single, unified list. This approach ensures that users receive a broader range of information from different search engines, increasing the chances of finding relevant and diverse content.

Enhanced Relevance: Metasearch engines aim to improve the relevance of search results by employing advanced algorithms and ranking techniques. By considering results from multiple search engines, these engines have the opportunity to leverage the strengths of each individual search engine and deliver the most relevant results to the user. This ability to analyze and rank results from different sources can significantly enhance the quality and precision of the search outcomes.

Time Efficiency: Metasearch engines can save users valuable time by eliminating the need to visit multiple search engines individually. Instead of conducting separate searches on various platforms, users can enter their query once and obtain results from multiple sources in a single interface. This streamlined process enhances efficiency, making metasearch engines an ideal choice for those who wish to save time and effort while conducting comprehensive online research.

Reduced Bias: Every search engine employs its own algorithms and methods to organize and prioritize search results. Unfortunately, this can sometimes lead to biased outcomes, where certain sources or perspectives are favored over others. By utilizing multiple search engines, metasearch engines mitigate the risk of bias by providing a broader range of results and reducing the reliance on a single algorithm or search provider. This impartiality is especially beneficial when conducting research or seeking balanced information on controversial or diverse topics.

Privacy and Anonymity: In an era where online privacy is a growing concern, metasearch engines offer an alternative for those seeking increased anonymity. Unlike some traditional search engines, which may track and store user data for targeted advertising or other purposes, metasearch engines often prioritize user privacy. By acting as an intermediary between the user and the search engines, metasearch engines can help preserve anonymity and protect personal information.

Metasearch engines present a compelling solution for individuals who desire comprehensive and unbiased search results while valuing their time and privacy. These engines leverage the collective power of multiple search providers, delivering a holistic approach to information retrieval. By utilizing metasearch engines, users can experience enhanced relevance, time efficiency, reduced bias, and greater privacy in their online search endeavors. As technology continues to evolve, metasearch engines are likely to play an increasingly important role in facilitating efficient and unbiased information discovery on the internet.
Want to continue the conversation about the benefits of metasearch engines? Reach out to our hotel metasearch experts at https://metadesk.pro/sign-up/ today.

End-Of-Year Marketing for Hotels and Resorts

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As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. In this joint blog with Maison 140, we'll explore effective hotel marketing tactics to maximize end-of-year bookings for hotels and resorts.

Strategic Metasearch Advertising:

Leverage Metasearch Advertising to ensure your hotel appears prominently in search results. Optimize your listings with attractive visuals, compelling descriptions, and competitive pricing. Highlight any special holiday packages or promotions to capture the attention of potential guests.

SEO for Festive Keywords:

Enhance your website's visibility by incorporating festive keywords related to end-of-year holidays and celebrations. Create dedicated landing pages for holiday-themed packages and events, and ensure your website is mobile-friendly to accommodate travelers on various devices.

Eye-Catching Display Advertising:

Design visually appealing display ads that convey the festive spirit. Showcase your hotel's unique offerings, such as themed decorations, special events, or exclusive packages. Consider retargeting strategies to re-engage potential guests who have previously shown interest in your property.

Optimized Website Design:

Streamline the booking process on your website to make it user-friendly and efficient. Implement clear calls-to-action for special holiday packages, and ensure that your website reflects the warmth and joy of the holiday season through engaging visuals and content.

Paid Search Marketing for Seasonal Trends:

Conduct thorough keyword research to identify trending search terms during the year-end period. Craft compelling ad copy that emphasizes the unique experiences and amenities your hotel offers during this festive season.

Strategic Social Media Management:

Engage with your audience on social media platforms by sharing festive content, updates on special events, and behind-the-scenes glimpses of your hotel's holiday preparations. Encourage user-generated content by running holiday-themed contests and leveraging popular hashtags with your hotel’s marketing.

Harnessing the Power of GA4:

Utilize Google Analytics 4 to gain insights into user behavior and website performance. Monitor key metrics such as conversion rates, bounce rates, and page views to continuously refine your hotel’s marketing strategies. Identify successful campaigns and allocate resources accordingly.

As the year draws to a close, hotels and resorts have a prime opportunity to increase their bookings by implementing a comprehensive and festive marketing approach. By strategically combining Metasearch Advertising, SEO, Display Advertising, Website Design, Paid Search Marketing, Social Media Management, and GA4 services, establishments can create a compelling presence that resonates with potential guests at the end of the year. Embrace the spirit of the season and make your hotel the top choice for unforgettable year-end experiences.

About Maison 140

The Maison 140 is a beautiful boutique hotel in Beverly Hills, just steps away from exclusive Rodeo Drive, making it easy to shop at the most luxurious boutiques and designer brands. When staying at Maison 140, You'll find yourself in awe of fashion while you shop at Burberry, Prada, and Chanel. Yet, surprisingly practical shopping is also in our neighborhood when you drop in at Banana Republic, GStar, and Anthropologie. A picturesque drive west takes you to Santa Monica, Venice, and other beach cities. The hillside you see headed east takes you to all the well-known and hidden nightlife destinations gems like The Mint on Pico, to world-famous The Abbey of West Hollywood, and Boardner’s, a legendary hangout since 1942 to Whiskey a Go Go in Hollywood proper. Do ask their Beverly Hills hotel guest services team about many other hot spots and hideaways throughout your stay. You can also enjoy free access to the pool at their sister property, Mosaic Hotel, just a few steps away.

The Maison 140 is now running a Beverly Hills Year-End Offer of 20% off the Best Available Rate. This is a limited-time offer, subject to availability and with qualifying stay dates as early as today through December 2024! Book now!

8 Holiday Marketing Tips For Hotels

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With the holidays quickly approaching, it’s that time of year again to focus on your marketing, offers, services, and extras you will provide to potential customers. It’s easy to get stuck when trying to figure out new marketing strategies to stand out. We have a few ideas for you that could enhance your marketing game this holiday season. Here are 8 quick tips to keep in mind to boost your marketing efforts:

  • Create a Content Calendar - A content calendar can help you stay organized and plan posts, emails, and ads in advance so you don't fall behind. Every year, it seems the holidays, Black Friday, and Cyber Monday sneak up on us. Utilize a calendar to stay ahead of the game!
  • Leverage Email Marketing - Segment your email list and send personalized holiday offer emails. A/B test two different emails and engage customers with different subject lines, imagery, or various offers. This will help you understand your customers better and determine what makes them open your emails, engage, and convert.
  • Optimize Your Website - Include special holiday-themed banners, graphics, and landing pages. Make your promotions stand out for potential customers to take advantage of the holiday offers. Ensure your website is mobile-friendly for a seamless experience.
    • Offer Special Promotions - Black Friday, Cyber Monday, and the holidays are just around the corner. Customers are on the lookout for special deals that can save them money. Consider limited-time offers or flash sales for quick action.
    • Use Social Media Strategically - Create engaging and shareable holiday content. Promote your special offers in a creative way that leaves a lasting impression on people about your hotel and its offerings. Utilize reels, Instagram Stories, and videos to showcase your hotel, amenities, onsite dining, and local attractions. Be creative!
      • Use User-Generated Content - Encourage customers to share their experiences and pictures at your hotel on social media. This provides great coverage for your hotel and showcases real people's experiences. It will help others decide to stay at your hotel during the holidays. Ensure it's high-quality content that engages users.
        • Implement Influencer Marketing - Collaborate with relevant influencers to promote your special offers at your hotel. Influencers can create authentic content that resonates with their followers and can be an effective way to increase awareness of your hotel among a wider audience.
          • Optimize For Local SEO- Update your Google My Business listing with holiday hours and promotions. Use location based keywords to attract potential customers to your hotel or onsite restaurant.

          As the holiday season draws near, it's crucial to rev up your marketing efforts and take the opportunity to connect with potential customers. Standing out in the crowd can be a challenge, but with the right strategies in place, you can make a significant impact. From creating a well-organized content calendar to leveraging the power of influencer marketing, there are numerous ways to enhance your marketing game this holiday season.


          Remember, the key is to stay proactive, adapt to the changing landscape, and engage your audience in creative and meaningful ways. By implementing these eight tips, you can not only boost your marketing efforts but also create lasting impressions and build strong connections with your customers. Let GCommerce help you with your marketing efforts to achieve your goals this holiday season.

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