How to write AI Search optimized content for hotels

Getting your hotel’s content and brand included in generative AI answer engines for relevant prompts comes down to ensuring it’s crawlable, well-structured, answers questions concisely and directly, and is contextually rich. But how does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?

Our team has put together this guide on how to write content that is well optimized for AI search engines, but doesn’t ignore the importance of traditional search engine optimization, which is still an essential tool for brand success and bookings. 

1. Ensure each page is focused on a specific topic or intent focus

LLMs prefer clearly presented and specific content that answers a question. Prioritize developing pages focused on a specific topic, then answer that question directly and thoroughly.

Examples of pages with a clear, specific focus:

• Location page: focuses on specific information, providing direct answers about where this hotel is and what is nearby, including attractions, demand drivers, the airport, and more.
• Amenities page: what does this hotel offer, and who is it best for
• Pet-friendly page: highlights the policies and reasons why your hotel is a great choice for people travelling with pets

Tip: Avoid mixing sales copy, policies, and other content that doesn’t directly answer that intent

2. Consider using a standard, repeatable content format designed for LLMs and humans

Well-formatted content is not only beneficial for LLMs and AI visibility but also preferred by humans! It’s critical not to lose sight of optimization for people as well as bots. This structure enables AI engine bots to crawl and consume content in chunks while allowing humans to quickly scan and find the information and answers they are looking for on the topic.

An example of great LLM (and human) structured content could look something like:

These are a few examples of hotel page content structure types that do this well:

• Prompt: luxury Aspen hotels
  • Sources Cited by LLMs:
    • https://avantgardeaspen.com/blog/the-best-luxury-accommodations-in-aspen-colorado-5-star-hotels-and-exclusive-vacation-rentals-or-avant-garde-aspen-luxury-real-estate
    • https://www.aspentraveladvisors.com/luxury-ski-hotels 

• Prompt: Hotel near Point Loma San Diego
  • Sources Cited by LLMs:
    • https://www.fodors.com/world/north-america/usa/california/san-diego/neighborhoods/point-loma-and-coronado/hotels
    • https://point-loma-inn-suites.thesandiegohotels.com/en/
    • https://all-boutique-hotels.com/san-diego_point-loma/ 

• Prompt: Historic Nashville Hotel
  • Sources Cited by LLMs:
    • https://thehermitagehotel.com/historic-hotel-nashville/first-5-star-hotel/
    • https://www.unionstationhotelnashville.com/historic-hotel-in-downtown-nashville-tn/
    • https://www.marriott.com/en-us/hotels/bnaak-the-union-station-nashville-yards-autograph-collection/overview/ 

3. Your page intro paragraph should stand alone as an answer

A great start to an LLM (and human) structured content page is to use your opening paragraph as a standalone answer. Follow these guidelines:

• Strong intro paragraph rules for your hotel’s page
  • 2–3 sentences max
  • Clear, specific language (avoid vague, marketing language)
  • Directly answers what, where, and who

• Example (for your hotel’s location page intro paragraph)
  • ❌ “Experience the perfect blend of comfort and convenience in the heart of the city.”
  • ✅ “The hotel is located in downtown Denver, two blocks from Union Station and within walking distance of restaurants, museums, and public transit.”

4. Treat each H2 section as an “answer node”

LLMs prefer a direct and clear response to a specific question. Use your page’s H2 header tags to do just that. Here’s how you can approach using your page’s H2s to answer specific questions or topics:

Here are some good H2 examples for your hotel’s content:

• “Where the Hotel Is Located”
• “Parking and Transportation Options”
• “Who This Hotel Is Best For”
• “Nearby Attractions and Distances”
• “What Guests Should Know Before Booking”

Here are some poor H2 examples for LLMs:

• “Why You’ll Love Staying With Us”
• “A Truly Unique Experience”
• “Luxury Redefined”

Optimizing page content for LLMs can produce similar concerns as optimizing for search engines. These bots prefer direct, informational text, which can conflict with a hotel brand’s preferred language and brand voice on the page. It’s important to consider this impact from both an AEO/SEO perspective and a brand voice perspective. 

Tip: If an H2 cannot be phrased as a question, it’s probably weak for AI search optimization.

5. Keep paragraphs short and to the point

Just like humans in today’s short-attention-span world, LLMs prefer short and concise answers. Use this to guide your page’s paragraph length.

• Keep your page’s paragraph content to 2–3 sentences max
• Focus on answering just one idea per paragraph
• Utilize concrete details over adjectives or marketing jargon

Here’s an example showcasing a poorly crafted paragraph for LLMs vs a well-optimized one:

• ❌ “Our hotel offers convenient access to Nashville attractions while providing guests with a peaceful and comfortable stay thanks to our attentive staff and thoughtful design.”
• ✅ “The hotel is within a 10-minute walk of downtown Nashville attractions. Many guests choose the property for its quieter rooms compared to other downtown hotels.”

6. Use lists and tables

LLMs prefer content that is easily consumable in the format of tables, bullets, and numbered lists. This is because content formatted as lists helps LLMs identify attributes, steps, and groupings. As a human, it also makes the content much easier to scan, consume, and find what you’re looking for.

Here are a few ideas on the best uses for lists on your hotel’s pages:

• Amenities
  • Room features
  • Policies
  • What’s included / not included
  • Itinerary steps

Here’s a specific example for a hotel’s amenities page list section:

• Amenities Include:
  • Complimentary Wi-Fi throughout the property
  • On-site fitness center
  • Underground self-parking (daily fee)
  • Pet-friendly rooms (fee applies)
  • This format makes it easy for AI to extract and restate.

7. Include a list of FAQs at the end of the page

Tieing into the understanding that LLMs prefer concise answers to specific questions, tap into this by adding a short FAQ content block to the end of your hotel’s page. When adding FAQs to your page, make sure to:

• Add around 3-5 FAQs
• State the question followed directly by a specific, informative answer
• Make sure the FAQs are related to answering questions about that page’s specific intent or topic

8. Use a natural language URL structure

The impact of keywords within URLs has diminished over time when it comes to traditional SEO. Interestingly enough, the use of natural language and specific keywords in URLs is proving to be more important for LLMs and AI search. Make sure to incorporate the full title of your content piece and use semantic URLs. 

Here are a few good semantic URL structure examples:

• /best-family-friendly-activities-san-diego/
• /things-to-do-san-diego-mission-bay/
• /2-bedroom-san-diego-hotel-suite/

Here are a few examples of poor URL structure:

• /post?categoryid=18456
• /page13
• /product/roomtype1

9. Update past content and the publish date

Recency of content and publish date influence visibility in AI search. This includes revisiting and updating past content, such as itinerary guides and blogs, to reflect new information. Along with updating the content, make sure to update the publish date on the page. 

10. Avoid JavaScript for rendering important page content

JavaScript-heavy pages are less likely to be cited or summarized in AI search engines. LLMs and AI crawlers prefer static pages and more often extract content from HTML. While JavaScript is acceptable for uses such as UI, form validation, and analytics, it should be avoided for rendering main content on the page or loading your hotel website’s primary navigation. 

11. Incorporate citations and quote sources

Answer engines like Google AI Overviews and ChatGPT prioritize fact-based, well-sourced, and contextually reliable content. Citations and direct quotes support your content and signal credibility. For hotels, this can include:

• Quoting and linking to guest reviews
• Trust signals from awards like Conde Nast or TripAdvisor, and linking to the award page on the publisher
• On-property policies, certifications, and features that are verified by a 3rd party organization 

Bonus tip: Looking for new content ideas, such as itineraries, features, amenities, and demand drivers that are important to your potential guests? Dig into your guest sentiment analysis to extract real guest insights on the likes, dislikes, reasons to stay at your property, and more.

How your hotel can get started with organic Reddit marketing

When most hotel brands think about social media, Reddit is not the first platform that comes to mind. But with more than 70 million daily active users spread across thousands of niche communities, it is one of the most influential spaces online. Unlike Instagram or Facebook, where polished visuals tend to dominate, Reddit thrives on honesty and conversation. That makes it powerful, but also very different from the channels you may already be using.

If you are considering adding Reddit to your hotel’s digital marketing strategy, the smartest first step is building an organic presence. Here is how your hotel can get started.

Understand the Reddit culture first

Reddit is built around communities called subreddits, which are essentially online forums for specific categories that can be extremely broad or very niche and narrow. Each one has its own tone, rules, and expectations. Before posting, spend time observing. Look at what earns upvotes, what gets ignored, and how people interact. The more you understand a community’s culture, the easier it will be to contribute in a way that feels natural for your hotel.

Lead with value, not promotion

This cannot be overstated: Redditors do not want ads disguised as posts. If you come in with heavy promotion of your hotel, it will not go well. Instead, share insights, answer questions, or contribute useful tips. A good test is to ask yourself, “Would this post still be interesting if my brand name was not attached?” If the answer is no, it probably will not land. Value first, brand second.

Start small and stay consistent

You do not need to post everywhere all at once. Begin with two or three subreddits that line up with your property’s audience and commit to posting once or twice per week. Just as important, leave thoughtful comments on other posts. A consistent presence matters more than a burst of activity followed by silence.

Use Reddit community features to spark conversation

Reddit has formats that make participation easy, such as AMAs (Ask Me Anything), polls, and photo threads. These work well because they invite dialogue rather than feel like announcements. When in doubt, choose the option that best creates a back and forth with the community.

Examples of subreddits to try:

• Luxury Resorts: r/LuxuryTravel, r/TravelNoPics, r/solotravel 
• Boutique / Lifestyle Hotels: r/Travel, city-specific subs (r/Paris, r/Miami), r/onebag
• Family-Friendly Resorts: r/FamilyTravel, r/TravelHacks, r/Disney
• Adventure / Eco Resorts: r/Backpacking, r/EcoTravel, r/Hiking
• City / Business Hotels: r/Travel, r/solotravel, r/DigitalNomad

Pay attention and adjust based on what works

As you start posting on Reddit for your hotel, track what resonates. Which conversations spark comments? Which posts get saved? Which topics earn thoughtful replies? Use those signals to refine your approach and guide future content for your property.

Best practices for organic Reddit hotel marketing

• Do not self-promote. Share knowledge, not pitches. Posts that read like marketing will backfire.
  
• Be transparent. If you represent a brand, be upfront, but keep the focus on the value you provide.
  
• Educate and entertain. Aim to make people think, learn, or laugh. That is what drives trust.
  
• Respect the rules. Each subreddit is protective of its culture. Read the rules before posting. Violating subreddit rules can lead to being banned from that group.
  
• Comment more than you post. Contributing to existing conversations builds credibility faster than starting new threads alone.
  
• Prioritize quality over volume. A few meaningful posts are worth more than daily filler.
  
• Keep visuals authentic. Behind the scenes photos or snapshots work better than polished ad-style images.
  
• Engage like a person. Thank users, respond thoughtfully, and join the dialogue instead of broadcasting.
  

How organic Reddit presence supports paid media

Ironically, the best way to prepare for successful Reddit ads is to avoid looking like an advertiser in the first place. A strong organic presence builds familiarity and trust, and that trust carries over when users later see your brand in a paid placement.

Organic content is also a testing ground. The posts that perform best naturally can be promoted directly, while community conversations can shape ad copy that feels less like an ad and more like a contribution. In other words, organic lays the foundation and pay amplifies what is already working.

Final takeaway

Reddit rewards authenticity and punishes self-promotion. Brands that take the time to listen, contribute, and build trust will be far better positioned when they introduce paid campaigns later on. Start small, focus on value, and think long-term.

If you are interested in how Reddit can play a role in your marketing mix, our team at GCommerce Solutions can help you design an organic-first strategy that strengthens trust and drives results across both organic and paid media.

TLDR: How to start with organic Reddit

• Do not self-promote. Value first, brand second.
  
• Listen before posting. Every subreddit has its own rules and culture.
  
• Start small. Pick two or three communities and post once or twice per week.
  
• Engage like a person. Comment, reply, and join the dialogue.
  
• Quality wins. A few strong posts beat constant low-effort ones.
  
• Organic builds trust. Paid ads work better once the community already knows you.
  

Why the next generation of hotel marketing agencies won’t look like agencies

The hospitality marketing landscape is evolving fast. Traditional models built around long planning cycles, isolated channels, and post-campaign reporting cannot keep pace with how guests now discover, compare, and book stays.

For years, agencies followed a predictable rhythm: plan, buy, design, report. It worked when media channels were limited and performance was simple to measure. That era has passed.

Today, travelers move seamlessly between platforms. They browse social reels, compare rates on metasearch, scroll OTAs, read influencer reviews, and even consult AI travel planners before calling to confirm a reservation. Each touchpoint creates a trail of valuable data, but most hotels lack the infrastructure to connect it all.

That is why the next generation of hospitality marketing partners will not act like traditional agencies. They will function as platforms; blending technology, data, and strategy to unify media ecosystems into one adaptive system that learns, predicts, and performs.

From tactics to intelligence

In the past, success was defined by tactics: optimizing bids, tracking conversions, and hoping the data told a clear story. But the guest journey is now too fragmented for isolated insights.

A traveler may first see your property on TikTok, research rates on Google, check OTAs for reviews, and finally book direct through metasearch. If your marketing partner manages only one part of that journey, you are missing most of the picture.

Future-ready partners will manage ecosystems, not just channels. They will connect signals across every touchpoint, automate optimizations in real time, and transform reactive reporting into predictive intelligence. The question will shift from “How did this campaign perform?” to “What did this data teach us about guest intent, and how can we act on it?”

This evolution is where data becomes strategy. Intelligence replaces intuition.

Automation with a human touch

Automation is transforming what is possible, but it does not replace the human perspective. Algorithms can process millions of data points, but they cannot yet interpret emotion or context—the reasons a guest chooses one property over another.

The next generation of marketing partners will balance data automation with human insight. They will use analytics to surface opportunities and rely on experienced strategists and creators to turn those insights into compelling stories and experiences.

Imagine a platform that automatically adjusts your metasearch bids when pickup slows but relies on a strategist to interpret the cause and adapt the message. That collaboration between intelligence and empathy defines the future of hospitality marketing.

Agencies that thrive will automate routine work and invest human energy in strategy, creativity, and relationships, the work that technology cannot replicate.

The end of outsourcing

The traditional agency model was built around outsourcing. The new model is built around empowerment.

Hotels and resorts no longer need someone to “handle marketing.” They need partners who help them understand it—partners who unify PMS, CRS, and media data, visualize performance in real time, and highlight where demand and opportunity align.

In this environment, the agency becomes a co-pilot, not a vendor. Both sides share visibility into performance and make decisions collaboratively. Transparency becomes the foundation of trust.

When everyone sees the same data, decisions get faster and smarter. The agency’s role evolves from producing deliverables to providing intelligence and recommendations that move the business forward.

Redefining value in hospitality marketing

This transformation is not just about technology, it is about redefining value.

The best marketing partners will not measure success by impressions or clicks but by revenue contribution, efficiency, and growth. Hoteliers will no longer ask for monthly reports. They will ask, “What is our data telling us about next quarter?” or “Where should we shift spend to drive the most profitable demand?”

That is the future of marketing intelligence: proactive, predictive, and performance-aligned.

The beginning of a new era

Hospitality marketing is entering a reinvention. Automation, AI, and data convergence are reshaping how hotels attract guests and how marketing partners deliver value.

Those who cling to legacy models will struggle. Those who adapt will redefine what it means to be a marketing partner. They will connect the dots between platforms and people, between data and creativity, between performance and purpose.

Because the next generation of hospitality marketing is not about managing campaigns. It is about building intelligence.

Ready to move beyond traditional hotel marketing? Partner with GCommerce to unify your data, media, and strategy into one intelligent platform that drives direct bookings and long-term growth. Contact us today to start building a smarter hospitality marketing ecosystem.

How to increase your booking window with smart revenue management

For many hotels and resorts, shortened booking windows represent a significant challenge. Guests are waiting until the last minute to book, often holding out in hopes of a better deal or because travel plans have become more spontaneous.

And often, it works. As a property nears a low-inventory period, hotels will sharply reduce rates, reinforcing the guest’s belief that waiting until the last minute leads to savings.

While this can fill rooms, it also puts pressure on your revenue strategy, limits your ability to forecast accurately, and may leave potential revenue on the table.

The good news? There are techniques you can deploy to help you extend your booking window, giving you more lead time, steadier occupancy, and healthier average daily rates (ADR).

Here’s how to make it happen:

1. Analyze historical data to understand your current window

Before you can extend your booking window, you need to know exactly what it looks like today. Use your PMS and revenue management tools to track:

• Average lead time by season
  
• Lead time by segment (corporate, group, leisure)
  
• Market trends and competitor lead times
  

Understanding when guests actually book allows you to target specific opportunities for improvement. For example, you might discover that leisure guests in summer book 14 days out on average, while corporate travelers book 30+ days in advance.

2. Use targeted pricing to encourage early commitments

A dynamic pricing strategy can nudge guests to book sooner. Instead of offering the lowest rates at the last minute, flip the script:

• Early-bird discounts – Offer slightly lower rates for guests who book a set number of days in advance. Target discounting just 25% of the discount you typically would offer to fill short-term need periods.
• Rate fences – Create packages that add value for early bookers, such as breakfast or free parking.
• Advance purchase offers – Require prepayment for the best price, locking in revenue earlier.
• “Best Rates of” messaging - Announce your best rates of the season or even the year. Train your audience to understand that they won’t find a better rate than the one they are currently looking at at any other time of the year.
  

Pro tip: Make sure these rates are visible and compelling across all your distribution channels, especially your direct booking site.

3. Leverage your marketing calendar

Your marketing team can be a powerful ally in extending the booking window. Plan campaigns that create urgency for earlier booking:

• Seasonal teaser campaigns – Build excitement months ahead of peak season.
  
• Email drip campaigns – Nurture past guests with “plan ahead” messages.
  
• Countdowns & limited-time offers – Encourage guests to book before the rate increases or the package sells out.
  

The key is to align promotions with booking behavior, launching them before your current peak booking window to push it earlier.

4. Offer flexible cancellation policies

One reason guests wait to book? Fear of losing money if plans change. Offering a flexible cancellation policy (within reason) removes this hesitation and encourages guests to commit earlier.

For example:

• Offer a discounted, non-refundable early-bird rate alongside a slightly higher flexible rate.
  
• Use tiered cancellation windows, more generous for earlier bookings, stricter for last-minute.
  

This balance protects your revenue while giving guests the confidence to book now instead of later.

5. Partner with groups and events

If your market hosts annual conferences, festivals, or sporting events, partner with organizers to offer exclusive rates for attendees. Groups tend to book earlier, which helps smooth occupancy and creates a base from which you can yield higher rates for last-minute demand.

6. Monitor and adjust in real time

Revenue management is never “set it and forget it.” Monitor your pace reports weekly (or even daily in high season) to see how your booking window is shifting. If pick-up is slow in advance, adjust your pricing, marketing push, or availability to encourage earlier commitments.

Why extending your booking window matters

A longer booking window gives you:

• Better forecasting accuracy for staffing and inventory.
  
• More opportunities to yield rates for last-minute demand.
  
• Stronger cash flow from prepayments.
  
• Reduced stress for operations teams.
  

When you combine smart data analysis, strategic pricing, and proactive marketing, you can nudge guests to book earlier, while still capturing late demand at premium rates.

Bottom line: Extending your booking window isn’t about pushing guests into early decisions. It’s about creating value, trust, and a compelling reason to plan ahead. With the right revenue management tactics, you’ll turn unpredictable, last-minute bookings into a well-paced stream of revenue that supports your long-term profitability.

Contact us today to start increasing your booking window. 

[Ebook] 2026 digital marketing trends & predictions for hotels and resorts

The pace of change in hospitality marketing is accelerating. Travelers are searching differently, expecting clearer answers, and relying on platforms that reward structured data and transparent pricing. Hotels and resorts are entering a year where connected intelligence and metasearch performance will influence more revenue than ever before.

Our new ebook, 2026 digital marketing trends and predictions for hotels and resorts, offers a clear view of what is ahead and how properties can prepare for a more competitive landscape. It breaks down the shifts that matter most, including the rise of first party intelligence, the growing influence of hotel metasearch, and the role of answer-ready content in increasing direct bookings.

Inside the ebook you will learn how to:
• Strengthen your property’s position across hotel metasearch and Google hotel ads
• Use first party data to support personalized marketing and higher conversion rates
• Build connected data ecosystems that unify insights across channels
• Improve visibility within conversational and AI-driven search environments
• Create clarity and trust with accurate pricing, consistent details, and structured content

This guide is built for hospitality leaders who want to move into 2026 with confidence. It highlights the strategies that help properties increase direct bookings and partner more effectively with a hospitality marketing agency or digital marketing agency.

Download the ebook and give your property a strategic edge for the year ahead.