Analytics & Tracking
Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4
September 9, 2021
Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4
With the Cookieless world quickly approaching, Google released its Google Analytics 4 beta in Q4 2020 putting the emphasis on user engagement rather than volume. Will Ferris, GCommerce’s Chief...
Analytics & Tracking
Google Analytics 4 vs. The Cookieless World
July 30, 2021
Google Analytics 4 vs. The Cookieless World
Cookies or Cookieless. There’s been a lot of buzz among marketers about the timing of the Google Analytics 4 roll out. A few weeks back, Google made the announcement...
Digital Marketing
Five Things to Know about Google Analytics 4
April 5, 2021
Five Things to Know about Google Analytics 4
By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. Dubbed “GA4”, this new analytics update is part...
Digital Marketing
Digital Marketing Reporting for Hotels
March 8, 2021
Digital Marketing Reporting for Hotels
I had just made the transition from property management into marketing. My first role with GCommerce was a search marketing specialist. I was hired into a highly principled organization,...
