Content by
Will Ferris

Filter by Author
Analytics & Tracking

Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4

September 9, 2021

Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4

With the Cookieless world quickly approaching, Google released its Google Analytics 4 beta in Q4 2020 putting the emphasis on user engagement rather than volume. Will Ferris, GCommerce’s Chief...
SHARE:
Analytics & Tracking

Google Analytics 4 vs. The Cookieless World

July 30, 2021

Google Analytics 4 vs. The Cookieless World

Cookies or Cookieless. There’s been a lot of buzz among marketers about the timing of the Google Analytics 4 roll out. A few weeks back, Google made the announcement...
SHARE:
Digital Marketing

Five Things to Know about Google Analytics 4

April 5, 2021

Five Things to Know about Google Analytics 4

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. Dubbed “GA4”, this new analytics update is part...
SHARE:
Digital Marketing

Digital Marketing Reporting for Hotels

March 8, 2021

Digital Marketing Reporting for Hotels

I had just made the transition from property management into marketing. My first role with GCommerce was a search marketing specialist. I was hired into a highly principled organization,...
SHARE: