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Will Ferris

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Digital Marketing

Five Things to Know about Google Analytics 4

April 5, 2021

Five Things to Know about Google Analytics 4

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. Dubbed “GA4”, this new analytics update is part...
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Digital Marketing

Digital Marketing Reporting for Hotels

March 8, 2021

Digital Marketing Reporting for Hotels

I had just made the transition from property management into marketing. My first role with GCommerce was a search marketing specialist. I was hired into a highly principled organization,...
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