Metasearch
Hacking Your Marketing Budget: How to Generate Direct Revenue Without Spending Marketing Dollars
January 24, 2024
Hacking Your Marketing Budget: How to Generate Direct Revenue Without Spending Marketing Dollars
The dust has settled, and most hoteliers are staring at newly minted 2024 budgets. Those budgets likely feature big revenue goals with marginal increases in marketing dollars (if you're...
Community Marketing
Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head
March 20, 2023
Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head
In my last article, I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence...
Community Marketing
These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head
March 16, 2023
These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head
Marketers are furious competitors; at least the good ones are. Think Michael Jordan looking for every advantage in order to beat the competition. Like Jordan, we’re in a continuous...
Digital Marketing
Hotel Digital Marketing in a Down Economy
February 2, 2023
Hotel Digital Marketing in a Down Economy
Hotel Digital Marketing in a Down Economy These days it feels like mentioning the “R” word is tantamount to saying Voldemort’s name out loud. We all know it's here,...
Digital Marketing
The COVID-19 Vaccine Booking Wave
November 18, 2020
The COVID-19 Vaccine Booking Wave
Can you hear the thunder forming in the distance? Can you feel the anticipation; the expectation that our industry is finally ready to turn the page on this dark...
Digital Marketing
The Truth About Social Media Marketing for Hotels
October 21, 2020
The Truth About Social Media Marketing for Hotels
Every once in a while, a well-intentioned article comes to our attention, providing hoteliers digital marketing advice that flies in the face of our current thinking. It challenges us...
