Digital Marketing
Inbound - Report From the Field Day Two
September 20, 2024
Inbound - Report From the Field Day Two
By the afternoon of Day 2, Inbound becomes an exercise in mental stamina. So. Much. Marketing. Whereas the first day was full of big concepts and big ideas, day...
Digital Marketing
Inbound - Report From the Field Day One
September 19, 2024
Inbound - Report From the Field Day One
Day one is in the books for GCommerce and our partners at Inbound. As expected, AI is in the spotlight as the technology moves from aspirational to operational. The...
Digital Marketing
Inbound- Hospitality Marketing Nirvana
September 17, 2024
Inbound- Hospitality Marketing Nirvana
I’m at 30,000 feet on my way to the world’s greatest marketing conference, a conference I’d bet most of you have never heard of. Inbound, imagined, and launched to...
Metasearch
The Battle for Direct Bookings
April 24, 2024
The Battle for Direct Bookings
Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings. The OTA’s are winning, and frankly, it’s not a close fight....
Metasearch
The Opportunity Cost of Metasearch
April 1, 2024
The Opportunity Cost of Metasearch
As you read this, you're likely content with your hotel marketing and distribution strategy. But just under the surface, a battle rages for your customer, and many hoteliers are...
Metasearch
A Marketer’s Case for Hotel Metasearch
January 31, 2024
A Marketer’s Case for Hotel Metasearch
Hotel metasearch channels, like Google Hotel Ads, are great for distribution. Like other third-party channels, they expand a hotel’s reach to new audiences. That’s the predominant argument for metasearch...
