Paid Media
Why Your Hotel Is Probably Running Too Many Facebook Ads
December 2, 2024
Why Your Hotel Is Probably Running Too Many Facebook Ads
One of the most overlooked factors that can make or break your hotel’s Facebook marketing campaigns is the number of ads you run at any given time. While on...
Digital Marketing
Where Ultrarunning and Hotel Digital Marketing Collide
November 13, 2024
Where Ultrarunning and Hotel Digital Marketing Collide
This is a blog post I was first asked to write over 2 years ago but never finished. It wasn’t because I got distracted or forgot; there just wasn’t...
Paid Media
Ad Frequency: Why It Matters and How You Can Control It
November 12, 2024
Ad Frequency: Why It Matters and How You Can Control It
It feels like the most common advertising trope always follows the same structure: “Your customer needs to see your ads [4/5/6/7/146] times in order to [remember you/make a purchase/some...
Digital Marketing
4 Tips to Win Black Friday in 2024
August 21, 2024
4 Tips to Win Black Friday in 2024
Black Friday and Cyber Monday sales are often the biggest revenue-producing periods for hotels. With increasing competition and more companies fighting for your guests' wallets in 2024, planning your...
Digital Marketing
What Happened to Threads? (A 2024 Update)
February 7, 2024
What Happened to Threads? (A 2024 Update)
After becoming the fastest app ever to reach 100 million users last summer, Instagram's X (formerly Twitter) alternative, Threads, has fallen out of the news cycle and off many...
Digital Marketing
[Webinar Recording] Getting Your Property Started on Threads
August 23, 2023
[Webinar Recording] Getting Your Property Started on Threads
Meta's newest social platform is here: a Twitter competitor called Threads. Whether you're already signed up and posting or are hearing about Threads for the first time, we'll run...
