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Michael Orrison

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Digital Marketing

How Indies Can Fight Back: 7 Proven Techniques For Hotels to Compete Against the Big Dogs

November 13, 2020

How Indies Can Fight Back: 7 Proven Techniques For Hotels to Compete Against the Big Dogs

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Analytics & Tracking

Better Understand Booking Patterns Through Your Hotel Website

November 10, 2020

Better Understand Booking Patterns Through Your Hotel Website

Most hotel booking engines have parameters within the URL that include the check-in and check-out dates that are being viewed by the user: But how can we use this...
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Digital Marketing

Exploring the Hotel Buyer Journey

May 5, 2020

Exploring the Hotel Buyer Journey

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GComm Life

Snowboard On Your Lunch Breaks

January 28, 2020

Snowboard On Your Lunch Breaks

The employees at GCommerce are passionate about having a quality work-life balance for all. Park City is an incredible place to live and we take full advantage of the...
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Digital Marketing

Increase Revenue Contribution from Google Ads with Qualified Audiences for Remarketing

January 7, 2019

Increase Revenue Contribution from Google Ads with Qualified Audiences for Remarketing

Many people around the Boston area have spent the last few months basking in the glory of a World Series Championship that the Red Sox brought home after a...
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Digital Marketing

What is Structured Data? A Guide for Hotels

September 7, 2018

What is Structured Data? A Guide for Hotels

Definition of Structured Data "refers to information with a high degree of organization, such that inclusion in a relational database is seamless and readily searchable by simple, straightforward search...
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