Digital Marketing
Hotel Takeaways From Google Marketing Live 2021
June 3, 2021
Hotel Takeaways From Google Marketing Live 2021
What is Google Marketing Live? Last week, (May 27th) Google had their Marketing Live event. For those that are unfamiliar with the event, these generally feature some updates from...
Digital Marketing
The Importance of Rate Parity for Hotel Websites
May 5, 2021
The Importance of Rate Parity for Hotel Websites
What Is Rate Parity? While “rate parity” might sound like a complicated idea, it’s something that we are all familiar with. For hotels, it is simply maintaining consistent rates...
Web Design & Development
How To Build A Top Performing Hotel Website
March 18, 2021
How To Build A Top Performing Hotel Website
On a cold winter day in January of 2021, a group of elite developers, designers and digital marketers gathered in an encrypted and secret online meeting to evaluate two...
Paid Media
Why Should Hotels Bid On Their Own Brand Terms
January 22, 2021
Why Should Hotels Bid On Their Own Brand Terms
At GCommerce we get asked a lot, “why should we bid on the name of our own hotel? Won’t Google users just click on our Organic result?” This is...
Analytics & Tracking
Increase Website Conversions & Traffic
January 11, 2021
Increase Website Conversions & Traffic
In 2014, I was looking for a new job and did a Google search for “digital marketing careers park city.” GCommerce was one of the top results and I...
Analytics & Tracking
Does The Location Of A Call To Action Impact Website Conversion Rate?
December 1, 2020
Does The Location Of A Call To Action Impact Website Conversion Rate?
Landing page optimization and conversion rate optimization (CRO) is a study and an art all in its own category. In case you don’t have the time to dive headfirst...
