Content by
Michael Orrison

Filter by Author
Digital Marketing

Hotel Takeaways From Google Marketing Live 2021

June 3, 2021

Hotel Takeaways From Google Marketing Live 2021

What is Google Marketing Live? Last week, (May 27th) Google had their Marketing Live event. For those that are unfamiliar with the event, these generally feature some updates from...
SHARE:
Digital Marketing

The Importance of Rate Parity for Hotel Websites

May 5, 2021

The Importance of Rate Parity for Hotel Websites

What Is Rate Parity? While “rate parity” might sound like a complicated idea, it’s something that we are all familiar with. For hotels, it is simply maintaining consistent rates...
SHARE:
Web Design & Development

How To Build A Top Performing Hotel Website

March 18, 2021

How To Build A Top Performing Hotel Website

On a cold winter day in January of 2021, a group of elite developers, designers and digital marketers gathered in an encrypted and secret online meeting to evaluate two...
SHARE:
Paid Media

Why Should Hotels Bid On Their Own Brand Terms

January 22, 2021

Why Should Hotels Bid On Their Own Brand Terms

At GCommerce we get asked a lot, “why should we bid on the name of our own hotel? Won’t Google users just click on our Organic result?” This is...
SHARE:
Analytics & Tracking

Increase Website Conversions & Traffic

January 11, 2021

Increase Website Conversions & Traffic

In 2014, I was looking for a new job and did a Google search for “digital marketing careers park city.” GCommerce was one of the top results and I...
SHARE:
Analytics & Tracking

Does The Location Of A Call To Action Impact Website Conversion Rate?

December 1, 2020

Does The Location Of A Call To Action Impact Website Conversion Rate?

Landing page optimization and conversion rate optimization (CRO) is a study and an art all in its own category. In case you don’t have the time to dive headfirst...
SHARE: