Content by
Michael Orrison

Filter by Author
Paid Media

Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?

July 27, 2021

Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?

Examples From Seasonally Closed Hotels In thinking about this, it seems very similar to the seasonal properties that GCommerce has worked with nearly since our existence. Many destination properties...
SHARE:
Paid Media

How Hotels Can Best Fight Against OTAs with Paid Search Marketing

July 9, 2021

How Hotels Can Best Fight Against OTAs with Paid Search Marketing

Coming out of the pandemic, many hotels are seeing a huge surge in demand, booking and travel interest to their markets. This can be a great thing for many...
SHARE:
Analytics & Tracking

What Hotels Should Know About Cookieless Tracking & Google Analytics 4

June 14, 2021

What Hotels Should Know About Cookieless Tracking & Google Analytics 4

We’ve recently written about Google’s latest iteration of Analytics and important things hotel’s should know about Google Analytics 4 (GA4). In this post, we will go into a bit...
SHARE:
Digital Marketing

Hotel Takeaways From Google Marketing Live 2021

June 3, 2021

Hotel Takeaways From Google Marketing Live 2021

What is Google Marketing Live? Last week, (May 27th) Google had their Marketing Live event. For those that are unfamiliar with the event, these generally feature some updates from...
SHARE:
Digital Marketing

The Importance of Rate Parity for Hotel Websites

May 5, 2021

The Importance of Rate Parity for Hotel Websites

What Is Rate Parity? While “rate parity” might sound like a complicated idea, it’s something that we are all familiar with. For hotels, it is simply maintaining consistent rates...
SHARE:
Web Design & Development

How To Build A Top Performing Hotel Website

March 18, 2021

How To Build A Top Performing Hotel Website

On a cold winter day in January of 2021, a group of elite developers, designers and digital marketers gathered in an encrypted and secret online meeting to evaluate two...
SHARE: