Paid Media
Why Should Hotels Bid On Their Own Brand Terms
January 22, 2021
Why Should Hotels Bid On Their Own Brand Terms
At GCommerce we get asked a lot, “why should we bid on the name of our own hotel? Won’t Google users just click on our Organic result?” This is...
Analytics & Tracking
Increase Website Conversions & Traffic
January 11, 2021
Increase Website Conversions & Traffic
In 2014, I was looking for a new job and did a Google search for “digital marketing careers park city.” GCommerce was one of the top results and I...
Analytics & Tracking
Does The Location Of A Call To Action Impact Website Conversion Rate?
December 1, 2020
Does The Location Of A Call To Action Impact Website Conversion Rate?
Landing page optimization and conversion rate optimization (CRO) is a study and an art all in its own category. In case you don’t have the time to dive headfirst...
Analytics & Tracking
Better Understand Booking Patterns Through Your Hotel Website
November 10, 2020
Better Understand Booking Patterns Through Your Hotel Website
Most hotel booking engines have parameters within the URL that include the check-in and check-out dates that are being viewed by the user: But how can we use this...
