Analytics & Tracking
Improve Conversion Rates On Your Hotel's Book Now Button
October 13, 2021
Improve Conversion Rates On Your Hotel's Book Now Button
A partner hotel with GCommerce Solutions had a Book Now button that had many other links close to it, which could have been decreasing the click-through-rates (CTR) to the...
Paid Media
Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?
July 27, 2021
Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?
Examples From Seasonally Closed Hotels In thinking about this, it seems very similar to the seasonal properties that GCommerce has worked with nearly since our existence. Many destination properties...
Paid Media
How Hotels Can Best Fight Against OTAs with Paid Search Marketing
July 9, 2021
How Hotels Can Best Fight Against OTAs with Paid Search Marketing
Coming out of the pandemic, many hotels are seeing a huge surge in demand, booking and travel interest to their markets. This can be a great thing for many...
Analytics & Tracking
What Hotels Should Know About Cookieless Tracking & Google Analytics 4
June 14, 2021
What Hotels Should Know About Cookieless Tracking & Google Analytics 4
We’ve recently written about Google’s latest iteration of Analytics and important things hotel’s should know about Google Analytics 4 (GA4). In this post, we will go into a bit...
Digital Marketing
Hotel Takeaways From Google Marketing Live 2021
June 3, 2021
Hotel Takeaways From Google Marketing Live 2021
What is Google Marketing Live? Last week, (May 27th) Google had their Marketing Live event. For those that are unfamiliar with the event, these generally feature some updates from...
Digital Marketing
The Importance of Rate Parity for Hotel Websites
May 5, 2021
The Importance of Rate Parity for Hotel Websites
What Is Rate Parity? While “rate parity” might sound like a complicated idea, it is something that we are all familiar with. For hotels, it means simply maintaining consistent...
