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Lisa McGivney

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Your Top 7 Hotel Digital Marketing Updates For September 2019

October 16, 2019

Your Top 7 Hotel Digital Marketing Updates For September 2019

The hotel digital marketing industry changes fast. If you blink, you could miss something. Luckily your hotel digital marketing experts at GCommerce are here to monitor and round up...
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Digital Marketing

Recent Google My Business Changes for Hotels

August 13, 2019

Recent Google My Business Changes for Hotels

Google has been busy this year when it comes to its travel-related search product. Earlier this year the search engine made changes to its hotel search and announced the...
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Digital Marketing

Branded Keyword CPCs Continue to Rise in 2019

May 30, 2019

Branded Keyword CPCs Continue to Rise in 2019

Do you measure paid search media success by Return on Ad Spend (ROAS)? Then you should know that any increase in cost-per-click on paid search for your most qualified...
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Digital Marketing

5 Things I Learned About the Future of Search | Google Marketing Live 2019

May 23, 2019

5 Things I Learned About the Future of Search | Google Marketing Live 2019

Every year Google Marketing Live is a showcase for the newest features, technology and direction of Google’s advertising platform. Marketers from across the globe listen in as the future...
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Digital Marketing

3 Steps for Successful 2019 On-Page SEO For Hotel Websites

April 22, 2019

3 Steps for Successful 2019 On-Page SEO For Hotel Websites

Over the years the mission statement for successful on-page SEO for hotel websites remains the same: Make sure to follow best practices to position your website for the greatest...
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Digital Marketing

Was Your Hotel’s Website Impacted By Google’s April 2019 Indexing Bug?

April 19, 2019

Was Your Hotel’s Website Impacted By Google’s April 2019 Indexing Bug?

What Was The Google Indexing Bug? Announced by Search Engine Land, on April 4th, 2019, “Google dropped pages inadvertently pages from its search index”.  This means website pages that...
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