Analytics & Tracking
6 Very Convincing Signals That Prove It’s Time To Restart Your Hotel Marketing In May
May 7, 2020
6 Very Convincing Signals That Prove It’s Time To Restart Your Hotel Marketing In May
*May 11th Update* Online transactions have increased 37% week over week while sessions have remained flat ECommerce rate has increased 36% week over week Paid search ROAS increased from...
Digital Marketing
7 Themes to Drive Your Hotel's Messaging During a Crisis
April 14, 2020
7 Themes to Drive Your Hotel's Messaging During a Crisis
Context is everything when it comes to messaging and the current worldwide situation means whatever messaging your brand puts out there needs to consider this heavy atmosphere. The world...
Digital Marketing
April Newsletter | Your COVID-19 Digital Marketing Update
April 3, 2020
April Newsletter | Your COVID-19 Digital Marketing Update
This time every month we usually reach out to inform you on the latest news in the hotel digital marketing world. I think we all can agree there’s only...
Digital Marketing
Google My Business For Hotels: Functionality Updates During Coronavirus
March 24, 2020
Google My Business For Hotels: Functionality Updates During Coronavirus
Local SEO and accurate listings, especially Google My Business, are always critical to ensure your hotel’s business is best positioned within search engine results pages. The impacts of coronavirus...
Digital Marketing
Flywheel News: Your Top 6 Hotel Digital Marketing Updates From February 2020
March 10, 2020
Flywheel News: Your Top 6 Hotel Digital Marketing Updates From February 2020
Even with an extra day, February seemed to be over in the blink of an eye and we’re now rolling through 2020 at full speed. Let’s slow down for...
Analytics & Tracking
The Rise of Data Regulation & The Impact on Hotel Marketing
February 18, 2020
The Rise of Data Regulation & The Impact on Hotel Marketing
The rise of digital advertising grew from an era of limited tracking capabilities to an era of almost unlimited access to tracking user data across the web. This advancement...
