Metasearch
Google Ads Vs Google Hotel Ads: Do You Need Both?
April 12, 2023
Google Ads Vs Google Hotel Ads: Do You Need Both?
Did you know that 2023 marks the 23rd anniversary of Google Ads? 🤯 Ad revenue now contributes 80% of Alphabet’s revenue and last year that totaled around $54 billion....
SEO and Content Marketing
An Overview of Google’s Helpful Content Update
September 26, 2022
An Overview of Google’s Helpful Content Update
Google's big push with it’s latest algorithm update, named the helpful content update, is taking aim at pages that are solely produced for search engines and not users. A...
Monthly Newsletters
Flywheel News | April 2022 Hotel Digital Marketing News | GCommerce
May 10, 2022
Flywheel News | April 2022 Hotel Digital Marketing News | GCommerce
Google Tests Larger Images In Desktop Search Results If you’ve searched for something on Google in the past month or so (and chances are, you have), you may have...
Monthly Newsletters
Flywheel News | March 2022 Digital Marketing Month in Review
April 6, 2022
Flywheel News | March 2022 Digital Marketing Month in Review
The New Google Marketing Platform SA360 UI Has Arrived An announcement that has been met with much excitement here in the GCommerce office, Google Marketing Platform has officially launched...
Digital Marketing
What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?
February 28, 2022
What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?
Earlier this summer at it’s WWDC event, Apple announced a preview of feature changes coming to it’s devices with the new iOS 15 update. While the previous iOS 14...
Digital Marketing
How To Win The Battle For Direct Booking: Parity Advice From The Experts
February 28, 2022
How To Win The Battle For Direct Booking: Parity Advice From The Experts
The fight to own the direct booking for your hotel is a cutthroat and strategic battle. OTAs like Booking.com and Expedia are always testing the limits, trying to fly...
