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Lisa McGivney

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Paid Media

Every Question You’ve Ever Had About Google Hotel Ads, Answered.

April 26, 2021

Every Question You’ve Ever Had About Google Hotel Ads, Answered.

With it’s recent global launch of free booking links, Google has shown its commitment to focusing on the growth of the Google Hotels platform. From our perspective, it seems...
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Digital Marketing

Flywheel News | September 2020 Digital Marketing Month in Review

October 5, 2020

Flywheel News | September 2020 Digital Marketing Month in Review

1. Google Ads Removes Substantial % Of Search Term Data From It’s UI Google proceeded with a reporting change that has deeply upset the SEM industry. At the beginning...
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Digital Marketing

Flywheel News | August 2020 Digital Marketing Month in Review

September 2, 2020

Flywheel News | August 2020 Digital Marketing Month in Review

Google Travel Updated With New COVID-19 Related Features COVID-19 had severely impacted how people travel and plan for travel. Knowing this, Google has incorporated new features into its travel...
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Digital Marketing

The EU’s Ruling on Data Transfers- Updates to Google Ads Terms

August 7, 2020

The EU’s Ruling on Data Transfers- Updates to Google Ads Terms

Why Did Google Ads Send Me An Email Re: Updates about GDPR Compliance? In July 2020, the EU’s highest court ruled against the validity of the Data Privacy Shield...
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Digital Marketing

July 2020 Marketing Month in Review

August 6, 2020

July 2020 Marketing Month in Review

1. Expedia Travel Ads Credit Program Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program. Hotels who...
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Analytics & Tracking

We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How

July 27, 2020

We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How

At the end of 2018, Google turned the SEM industry on its head by once again changing the definition of its exact match keyword targeting. The definitions and performance...
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