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Lisa McGivney

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Metasearch

How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices

March 18, 2024

How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices

Google Search started prioritizing mobile first back in 2016 as visitation and growth from users on mobile devices started growing. As of 2023, almost 60% of traffic on the...
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Analytics & Tracking

Google Consent Mode Updates

March 11, 2024

Google Consent Mode Updates

In the coming weeks, Google will launch consent mode v2. This is an update to their consent mode tag setting that allows your website visitors' cookie preferences to be...
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SEO and Content Marketing

New Hotel SERP Feature Alert: Google Property Promotion Ads Carousel is Live

June 20, 2023

New Hotel SERP Feature Alert: Google Property Promotion Ads Carousel is Live

At the end of 2022, Google announced that a new Property Promotion Ads carousel was coming to it’s mobile search results. Previously out in beta, the new Google Property...
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Metasearch

Google Ads Vs Google Hotel Ads: Do You Need Both?

April 12, 2023

Google Ads Vs Google Hotel Ads: Do You Need Both?

Did you know that 2023 marks the 23rd anniversary of Google Ads? 🤯 Ad revenue now contributes 80% of Alphabet’s revenue and last year that totaled around $54 billion....
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SEO and Content Marketing

An Overview of Google’s Helpful Content Update

September 26, 2022

An Overview of Google’s Helpful Content Update

Google's big push with it’s latest algorithm update, named the helpful content update, is taking aim at pages that are solely produced for search engines and not users.  A...
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Monthly Newsletters

Flywheel News | April 2022 Hotel Digital Marketing News | GCommerce

May 10, 2022

Flywheel News | April 2022 Hotel Digital Marketing News | GCommerce

Google Tests Larger Images In Desktop Search Results If you’ve searched for something on Google in the past month or so (and chances are, you have), you may have...
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