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Lisa McGivney

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Digital Marketing

Flywheel News | May 2022 Digital Marketing Month in Review

June 8, 2022

Flywheel News | May 2022 Digital Marketing Month in Review

Google Enhances Trip Planning Tools  Google launched a few features to assist users with travel planning. Most notable for hotels includes interest based filters in Google Maps, hotel search...
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Digital Marketing

Flywheel News | April 2022 Digital Marketing Month in Review

May 10, 2022

Flywheel News | April 2022 Digital Marketing Month in Review

Google Tests Larger Images In Desktop Search Results If you’ve searched for something on Google in the past month or so (and chances are, you have), you may have...
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Digital Marketing

Flywheel News | March 2022 Digital Marketing Month in Review

April 6, 2022

Flywheel News | March 2022 Digital Marketing Month in Review

The New Google Marketing Platform SA360 UI Has Arrived An announcement that has been met with much excitement here in the GCommerce office, Google Marketing Platform has officially launched...
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Analytics & Tracking

What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?

February 28, 2022

What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?

Earlier this summer at it’s WWDC event, Apple announced a preview of feature changes coming to it’s devices with the new iOS 15 update. While the previous iOS 14...
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Digital Marketing

How To Win The Battle For Direct Booking: Parity Advice From The Experts

February 28, 2022

How To Win The Battle For Direct Booking: Parity Advice From The Experts

The fight to own the direct booking for your hotel is a cutthroat and strategic battle. OTAs like Booking.com and Expedia are always testing the limits, trying to fly...
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Analytics & Tracking

Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now

February 9, 2022

Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now

Back in July, we shed light on how direct bookings can be more profitable than OTA bookings for hotels, even when you factor in media costs. The development and...
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