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Lisa McGivney

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Paid Media

Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now

August 31, 2021

Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now

Back in July, we shed light on how direct bookings can be more profitable than OTA bookings for hotels, even when you factor in media costs. The development and...
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Paid Media

Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?

July 27, 2021

Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?

Examples From Seasonally Closed Hotels In thinking about this, it seems very similar to the seasonal properties that GCommerce has worked with nearly since our existence. Many destination properties...
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Paid Media

Every Question You’ve Ever Had About Google Hotel Ads, Answered.

April 26, 2021

Every Question You’ve Ever Had About Google Hotel Ads, Answered.

With it’s recent global launch of free booking links, Google has shown its commitment to focusing on the growth of the Google Hotels platform. From our perspective, it seems...
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Digital Marketing

Flywheel News | September 2020 Digital Marketing Month in Review

October 5, 2020

Flywheel News | September 2020 Digital Marketing Month in Review

1. Google Ads Removes Substantial % Of Search Term Data From It’s UI Google proceeded with a reporting change that has deeply upset the SEM industry. At the beginning...
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Digital Marketing

Flywheel News | August 2020 Digital Marketing Month in Review

September 2, 2020

Flywheel News | August 2020 Digital Marketing Month in Review

Google Travel Updated With New COVID-19 Related Features COVID-19 had severely impacted how people travel and plan for travel. Knowing this, Google has incorporated new features into its travel...
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Digital Marketing

The EU’s Ruling on Data Transfers- Updates to Google Ads Terms

August 7, 2020

The EU’s Ruling on Data Transfers- Updates to Google Ads Terms

Why Did Google Ads Send Me An Email Re: Updates about GDPR Compliance? In July 2020, the EU’s highest court ruled against the validity of the Data Privacy Shield...
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