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Lisa McGivney

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GComm Life

GCommerce Works with the Best Hotels in the World

December 10, 2021

GCommerce Works with the Best Hotels in the World

Somewhere out there someone’s writing ads about HVAC.  And we feel for them. We enjoy digital marketing, but getting to do digital marketing for hotels and travel is a...
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Monthly Newsletters

Flywheel News | September 2021 Digital Marketing Month in Review

October 19, 2021

Flywheel News | September 2021 Digital Marketing Month in Review

Google announces expanded text ads will be sunsetted in 2022 Technically this announcement snuck in at the very end of August. But it’s a big shake up in the...
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Digital Marketing

What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?

September 27, 2021

What Does Apple’s iOS 15 Update Mean For Hotel Email Marketing?

Earlier this summer at it’s WWDC event, Apple announced a preview of feature changes coming to it’s devices with the new iOS 15 update. While the previous iOS 14...
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Paid Media

Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now

August 31, 2021

Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now

Back in July, we shed light on how direct bookings can be more profitable than OTA bookings for hotels, even when you factor in media costs. The development and...
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Paid Media

Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?

July 27, 2021

Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?

Examples From Seasonally Closed Hotels In thinking about this, it seems very similar to the seasonal properties that GCommerce has worked with nearly since our existence. Many destination properties...
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Paid Media

Every Question You’ve Ever Had About Google Hotel Ads, Answered.

April 26, 2021

Every Question You’ve Ever Had About Google Hotel Ads, Answered.

With it’s recent global launch of free booking links, Google has shown its commitment to focusing on the growth of the Google Hotels platform. From our perspective, it seems...
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