Paid Media
Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now
August 31, 2021
Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now
Back in July, we shed light on how direct bookings can be more profitable than OTA bookings for hotels, even when you factor in media costs. The development and...
Paid Media
Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?
July 27, 2021
Your Hotel Has No Vacancy, What Is The Best Digital Marketing Strategy?
Examples From Seasonally Closed Hotels In thinking about this, it seems very similar to the seasonal properties that GCommerce has worked with nearly since our existence. Many destination properties...
Paid Media
Every Question You’ve Ever Had About Google Hotel Ads, Answered.
April 26, 2021
Every Question You’ve Ever Had About Google Hotel Ads, Answered.
With it’s recent global launch of free booking links, Google has shown its commitment to focusing on the growth of the Google Hotels platform. From our perspective, it seems...
Digital Marketing
Flywheel News | September 2020 Digital Marketing Month in Review
October 5, 2020
Flywheel News | September 2020 Digital Marketing Month in Review
1. Google Ads Removes Substantial % Of Search Term Data From It’s UI Google proceeded with a reporting change that has deeply upset the SEM industry. At the beginning...
Digital Marketing
Flywheel News | August 2020 Digital Marketing Month in Review
September 2, 2020
Flywheel News | August 2020 Digital Marketing Month in Review
Google Travel Updated With New COVID-19 Related Features COVID-19 had severely impacted how people travel and plan for travel. Knowing this, Google has incorporated new features into its travel...
Digital Marketing
The EU’s Ruling on Data Transfers- Updates to Google Ads Terms
August 7, 2020
The EU’s Ruling on Data Transfers- Updates to Google Ads Terms
Why Did Google Ads Send Me An Email Re: Updates about GDPR Compliance? In July 2020, the EU’s highest court ruled against the validity of the Data Privacy Shield...
