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Lisa McGivney

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SEO & Content Marketing

An Overview of Google’s Helpful Content Update

September 26, 2022

An Overview of Google’s Helpful Content Update

Google's big push with it’s latest algorithm update, named the helpful content update, is taking aim at pages that are solely produced for search engines and not users.  A...
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Digital Marketing

Flywheel News | July 2022 Hotel Digital Marketing News | GCommerce

August 9, 2022

Flywheel News | July 2022 Hotel Digital Marketing News | GCommerce

GA4 Ads Bounce Rate! (and other features) July 23rd marked the 1 year countdown for the sunsetting of Google Universal Analytics. That means if you haven’t set up GA4...
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Digital Marketing

Flywheel News | June 2022 Hotel Digital Marketing News | GCommerce

July 13, 2022

Flywheel News | June 2022 Hotel Digital Marketing News | GCommerce

GCommerce Announces Metadesk, It’s New Hotel Metasearch Solution GCommerce announced the launch of it’s new hotel metasearch solution, Metadesk, during HITEC’s 50th Anniversary in Orlando, FL the last week...
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Digital Marketing

Flywheel News | May 2022 Hotel Digital Marketing News | GCommerce

June 8, 2022

Flywheel News | May 2022 Hotel Digital Marketing News | GCommerce

Google Enhances Trip Planning Tools  Google launched a few features to assist users with travel planning. Most notable for hotels includes interest based filters in Google Maps, hotel search...
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Digital Marketing

Flywheel News | April 2022 Hotel Digital Marketing News | GCommerce

May 10, 2022

Flywheel News | April 2022 Hotel Digital Marketing News | GCommerce

Google Tests Larger Images In Desktop Search Results If you’ve searched for something on Google in the past month or so (and chances are, you have), you may have...
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Digital Marketing

Flywheel News | March 2022 Digital Marketing Month in Review

April 6, 2022

Flywheel News | March 2022 Digital Marketing Month in Review

The New Google Marketing Platform SA360 UI Has Arrived An announcement that has been met with much excitement here in the GCommerce office, Google Marketing Platform has officially launched...
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