Digital Marketing
Flywheel News | August 2020 Digital Marketing Month in Review
September 2, 2020
Flywheel News | August 2020 Digital Marketing Month in Review
Google Travel Updated With New COVID-19 Related Features COVID-19 had severely impacted how people travel and plan for travel. Knowing this, Google has incorporated new features into its travel...
Digital Marketing
The EU’s Ruling on Data Transfers- Updates to Google Ads Terms
August 7, 2020
The EU’s Ruling on Data Transfers- Updates to Google Ads Terms
Why Did Google Ads Send Me An Email Re: Updates about GDPR Compliance? In July 2020, the EU’s highest court ruled against the validity of the Data Privacy Shield...
Digital Marketing
July 2020 Marketing Month in Review
August 6, 2020
July 2020 Marketing Month in Review
1. Expedia Travel Ads Credit Program Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program. Hotels who...
Analytics & Tracking
We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How
July 27, 2020
We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How
At the end of 2018, Google turned the SEM industry on its head by once again changing the definition of its exact match keyword targeting. The definitions and performance...
Digital Marketing
Keep Your Hotel In CCPA Compliance on Facebook Ads
July 9, 2020
Keep Your Hotel In CCPA Compliance on Facebook Ads
Facebook has launched a new Limited Data Use tool to give control and responsibility to advertisers regarding keeping their business in compliance with CCPA while using Facebook Ads. Keep...
Digital Marketing
Flywheel News | Your Top 5 Hotel Digital Marketing Updates From June 2020
June 30, 2020
Flywheel News | Your Top 5 Hotel Digital Marketing Updates From June 2020
Even though we’re still experiencing the random snowstorm here and there in the mountains of Park City, summer is officially here. Over the past month, we’ve continued to see...
