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Lisa McCreary

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Digital Marketing

Flywheel News | August 2020 Digital Marketing Month in Review

September 2, 2020

Flywheel News | August 2020 Digital Marketing Month in Review

Google Travel Updated With New COVID-19 Related Features COVID-19 had severely impacted how people travel and plan for travel. Knowing this, Google has incorporated new features into its travel...
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Digital Marketing

The EU’s Ruling on Data Transfers- Updates to Google Ads Terms

August 7, 2020

The EU’s Ruling on Data Transfers- Updates to Google Ads Terms

Why Did Google Ads Send Me An Email Re: Updates about GDPR Compliance? In July 2020, the EU’s highest court ruled against the validity of the Data Privacy Shield...
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Digital Marketing

July 2020 Marketing Month in Review

August 6, 2020

July 2020 Marketing Month in Review

1. Expedia Travel Ads Credit Program Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program. Hotels who...
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Analytics & Tracking

We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How

July 27, 2020

We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How

At the end of 2018, Google turned the SEM industry on its head by once again changing the definition of its exact match keyword targeting. The definitions and performance...
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Digital Marketing

Keep Your Hotel In CCPA Compliance on Facebook Ads

July 9, 2020

Keep Your Hotel In CCPA Compliance on Facebook Ads

Facebook has launched a new Limited Data Use tool to give control and responsibility to advertisers regarding keeping their business in compliance with CCPA while using Facebook Ads. Keep...
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Digital Marketing

Flywheel News | Your Top 5 Hotel Digital Marketing Updates From June 2020

June 30, 2020

Flywheel News | Your Top 5 Hotel Digital Marketing Updates From June 2020

Even though we’re still experiencing the random snowstorm here and there in the mountains of Park City, summer is officially here. Over the past month, we’ve continued to see...
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