Paid Media
Every Question You’ve Ever Had About Google Hotel Ads, Answered.
April 26, 2021
Every Question You’ve Ever Had About Google Hotel Ads, Answered.
With it’s recent global launch of free booking links, Google has shown its commitment to focusing on the growth of the Google Hotels platform. From our perspective, it seems...
Digital Marketing
Flywheel News | September 2020 Digital Marketing Month in Review
October 5, 2020
Flywheel News | September 2020 Digital Marketing Month in Review
1. Google Ads Removes Substantial % Of Search Term Data From It’s UI Google proceeded with a reporting change that has deeply upset the SEM industry. At the beginning...
Digital Marketing
Flywheel News | August 2020 Digital Marketing Month in Review
September 2, 2020
Flywheel News | August 2020 Digital Marketing Month in Review
Google Travel Updated With New COVID-19 Related Features COVID-19 had severely impacted how people travel and plan for travel. Knowing this, Google has incorporated new features into its travel...
Digital Marketing
The EU’s Ruling on Data Transfers- Updates to Google Ads Terms
August 7, 2020
The EU’s Ruling on Data Transfers- Updates to Google Ads Terms
Why Did Google Ads Send Me An Email Re: Updates about GDPR Compliance? In July 2020, the EU’s highest court ruled against the validity of the Data Privacy Shield...
Digital Marketing
July 2020 Marketing Month in Review
August 6, 2020
July 2020 Marketing Month in Review
1. Expedia Travel Ads Credit Program Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program. Hotels who...
Analytics & Tracking
We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How
July 27, 2020
We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How
At the end of 2018, Google turned the SEM industry on its head by once again changing the definition of its exact match keyword targeting. The definitions and performance...
