GCommerce Life
My 5 Must-Know Lessons from the 2024 Inbound Marketing Conference
October 23, 2024
My 5 Must-Know Lessons from the 2024 Inbound Marketing Conference
Inbound 2023 was a bit of a disaster for me. On day one, I learned from 2,161 miles away from home that my beloved dog of 14 years had...
Analytics & Tracking
Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel
October 13, 2024
Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel
Instead of simply pushing the data for 3rd party cookie depreciation again, Google announced that they will no longer phase out third-party cookies in Chrome. While this may seem...
Digital Marketing
What Are the Most Popular Hotel Offers?
April 17, 2024
What Are the Most Popular Hotel Offers?
We frequently get asked what are the most popular hotel offers. While we could have relied on educated guesses from client and team member feedback, we opted to dive...
Metasearch
How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices
March 18, 2024
How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices
Google Search started prioritizing mobile first back in 2016 as visitation and growth from users on mobile devices started growing. As of 2023, almost 60% of traffic on the...
Analytics & Tracking
Google Consent Mode Updates
March 11, 2024
Google Consent Mode Updates
In the coming weeks, Google will launch consent mode v2. This is an update to their consent mode tag setting that allows your website visitors' cookie preferences to be...
SEO and Content Marketing
New Hotel SERP Feature Alert: Google Property Promotion Ads Carousel is Live
June 20, 2023
New Hotel SERP Feature Alert: Google Property Promotion Ads Carousel is Live
At the end of 2022, Google announced that a new Property Promotion Ads carousel was coming to it’s mobile search results. Previously out in beta, the new Google Property...
