Digital Marketing
The Path to Profitability in 2025: A Hotel Marketer's Guide
October 31, 2024
The Path to Profitability in 2025: A Hotel Marketer's Guide
In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. This guide will explore key strategies for navigating the evolving digital landscape, leveraging data...
Digital Marketing
Why Inbound: A Hotel Marketer’s Guide
September 18, 2024
Why Inbound: A Hotel Marketer’s Guide
It’s the evening before Inbound 2024, and as I sit in my Boston hotel room, I’m reflecting on the impact this conference has had on me and GCommerce over...
Metasearch
What Google’s Sunset of Commission Bid Strategies Means for Your Hotel Ads Campaigns
March 8, 2024
What Google’s Sunset of Commission Bid Strategies Means for Your Hotel Ads Campaigns
Google recently announced that support for commission-based bid strategies in Google Hotel Ads would be deprecated, and the bid strategy types would be going away in October 2024. Historically,...
Digital Marketing
Hotel Digital Marketing in a Down Economy- Part 2
February 13, 2023
Hotel Digital Marketing in a Down Economy- Part 2
5 Must-Have Hotel Marketing Channels Last week, in “Hotel Marketing in a Down Economy,” GCommerce’s Founder, Scott van Hartesvelt, shared some important hotel booking pattern signals, what history has...
Analytics & Tracking
Everything You Need to Know About Google Analytics 4
August 23, 2022
Everything You Need to Know About Google Analytics 4
By now, many of you have heard us talk about Google Analytics 4 (GA4). This new analytics update is part of a series of steps that will bridge the...
Digital Marketing
Leveraging Your Digital Agency for Recovery
October 21, 2020
Leveraging Your Digital Agency for Recovery
Take away specific digital marketing tips for your hotel on how to succeed in a COVID-19 world in this fire-side chat with Caryl Helsel from DragonFly Strategists and Lindley...
