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Eric Searle

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Digital Marketing

How To Uncover SEO Keywords Hiding In Your Hotel’s Paid Search Accounts

November 19, 2019

How To Uncover SEO Keywords Hiding In Your Hotel’s Paid Search Accounts

In the world of digital marketing for hotels, paid search and SEO are often managed as separate channels and by separate teams. While they are contrasting specialties with different...
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Digital Marketing

Improve Ad Quality Score And Save Time & Money Through Google Ads Scripts

March 22, 2019

Improve Ad Quality Score And Save Time & Money Through Google Ads Scripts

Google Ads Scripts may sound like a foreign language to some, scare others, and cause others to feel uncomfortable but I’m here to tell you that there is nothing...
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