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Christina Mullen

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Digital Marketing

How To Build Well Optimized Landing Pages to Increase Conversion Rates

April 17, 2017

How To Build Well Optimized Landing Pages to Increase Conversion Rates

Imagine that you’ve become aware of a sale on batteries at a new superstore in town. You arrive in this superstore to purchase those batteries, but there’s no sign;...
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Digital Marketing

Build Brand Awareness Through Pinterest Promoted Pins

April 11, 2017

Build Brand Awareness Through Pinterest Promoted Pins

Pinterest is becoming increasingly more important in the travel marketing space. Defined by the company as “The world’s catalog of ideas” (Pinterest), it can best be described as a...
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Digital Marketing

A/B Testing: Why and How We Do It

March 2, 2017

A/B Testing: Why and How We Do It

If you’ve worked with any form of digital marketing, the phrase “A/B Testing” is bound to have come up at least once during your experience. In short, A/B testing...
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Digital Marketing

How To Boost Engagement With Your Email Marketing

March 2, 2017

How To Boost Engagement With Your Email Marketing

If your business isn’t utilizing email marketing, you’re already missing out on one of your most lucrative segments of highly qualified and brand loyal customers. Think about it, these...
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Digital Marketing

The Key to Effective Digital Marketing: Delivering Great Content

March 2, 2017

The Key to Effective Digital Marketing: Delivering Great Content

“Content” is the trendy new word that’s been sweeping the digital marketing space for the last few years. Hundreds of webinars and thousands of blog posts have mentioned the...
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