Digital Marketing
2026 digital marketing trends & predictions for hotels and resorts
December 1, 2025
2026 digital marketing trends & predictions for hotels and resorts
Why connected data, hotel metasearch excellence, first-party intelligence, and answer-ready content will define the year ahead. As we step into 2026, hospitality marketing is entering a new era shaped...
Analytics & Tracking
Seeing the whole picture: Why channel-level data matters for hotel marketing
November 26, 2025
Seeing the whole picture: Why channel-level data matters for hotel marketing
The blind spot in hotel marketing Every hotel marketer faces the same dilemma: where should we put the next dollar? Paid search, metasearch, social, display, retargeting, video — the...
Digital Marketing
[Ebook] Mastering Meta Audience Segmentation for better ROAS
November 24, 2025
[Ebook] Mastering Meta Audience Segmentation for better ROAS
Meta’s audience tools offer a wide range of targeting possibilities, but knowing which segments actually improve performance can feel unclear. To help bring clarity and direction, we analyzed how...
Analytics & Tracking
How hotel groups can unlock portfolio-level benchmarking
November 21, 2025
How hotel groups can unlock portfolio-level benchmarking
The challenge of fragmented data Hotel ownership groups and asset managers are awash in data. Every property produces reports on occupancy, bookings, marketing, and revenue. But because each property...
Analytics & Tracking
The hospitality data platform: What it means and why hotels should care
November 18, 2025
The hospitality data platform: What it means and why hotels should care
The hospitality data platform: What it means and why hotels should care Every hotel marketer knows the challenge. There’s more data than ever, but it lives everywhere and connects...
Monthly Newsletters
Flywheel news | October 2025 hotel digital marketing news | GCommerce
November 3, 2025
Flywheel news | October 2025 hotel digital marketing news | GCommerce
Hotel metasearch advertising has become a vital component of the hospitality industry’s digital marketing strategy. It allows hotels to compete directly with online travel agencies (OTAs), drive more direct...
