Digital Marketing
[Webinar recording] Maximize sales on Black Friday & Cyber Monday: 2025 strategies revealed
August 26, 2025
[Webinar recording] Maximize sales on Black Friday & Cyber Monday: 2025 strategies revealed
Get ahead of the competition with data-driven insights and proven strategies for Black Friday and Cyber Monday 2025. Whether you're a seasoned marketer or just getting started, this session...
Digital Marketing
[Webinar recording] Breaking the ROAS trap: premium hotel market share with smarter marketing
August 13, 2025
[Webinar recording] Breaking the ROAS trap: premium hotel market share with smarter marketing
Thank you to Affixify for hosting Chris Jackson, Principal of GCommerce Solutions, on the Industry Chats to discuss “Breaking the ROAS Trap”. In this insightful conversation, Chris dives into...
Monthly Newsletters
Flywheel news | July 2025 hotel digital marketing news | GCommerce
August 1, 2025
Flywheel news | July 2025 hotel digital marketing news | GCommerce
As Google introduces more AI-based features into their search results, Google Hotel Ads continue to have an impact. Hotel metasearch has always been an important part of any hotel’s...
Monthly Newsletters
Flywheel news | June 2025 hotel digital marketing news | GCommerce
July 8, 2025
Flywheel news | June 2025 hotel digital marketing news | GCommerce
Big news for Instagram users and content creators–as of July 10th the platform will be opening up its content to be crawled by search engines with explicit user permission....
Metasearch
[Webinar recording] Beyond the boom: smart marketing strategies for slowing travel demand
June 25, 2025
[Webinar recording] Beyond the boom: smart marketing strategies for slowing travel demand
How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining...
Metasearch
[Webinar recording] Understanding the hotel metasearch funnel
June 18, 2025
[Webinar recording] Understanding the hotel metasearch funnel
In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. 🌐 This micro-funnel is crucial because it encapsulates...
