Monthly Newsletters
Flywheel News | October 2024 Hotel Digital Marketing News | GCommerce
November 4, 2024
Flywheel News | October 2024 Hotel Digital Marketing News | GCommerce
Google AI Overview Ads are HERE Google announced it’s AI Overview Ads are now going live and will begin showing to mobile U.S. users. These ads will display directly...
Monthly Newsletters
Flywheel News | September 2024 Hotel Digital Marketing News | GCommerce
October 7, 2024
Flywheel News | September 2024 Hotel Digital Marketing News | GCommerce
You may have seen the headlines that Google was abandoning 3rd party cookie depreciation and breathed a sigh of relief. Although the course is changing, it’s important to still...
Monthly Newsletters
Flywheel News | August 2024 Hotel Digital Marketing News | GCommerce
September 9, 2024
Flywheel News | August 2024 Hotel Digital Marketing News | GCommerce
When GCommerce first originally studied Google’s SGE results, the majority of sources included fell outside the top organic listings on the SERP. Fast forward to August 2024, Google’s AI...
Monthly Newsletters
Flywheel News | July 2024 Hotel Digital Marketing News | GCommerce
August 5, 2024
Flywheel News | July 2024 Hotel Digital Marketing News | GCommerce
A potentially new ad type (featuring hotels) was seen being tested by Google in the live search results page. The test was spotted directly under a hotel ads carousel...
Metasearch
The Importance of First-Party Data In Metasearch
July 29, 2024
The Importance of First-Party Data In Metasearch
Staying at the forefront of digital marketing changes requires harnessing state-of-the-art strategies. One such strategy gaining significant traction is the incorporation of first-party data. In this blog, we'll explain...
Monthly Newsletters
Flywheel News | June 2024 Hotel Digital Marketing News | GCommerce
July 11, 2024
Flywheel News | June 2024 Hotel Digital Marketing News | GCommerce
Google has updated its GA4 attribution models to more accurately assign conversions to paid search campaigns. Previously, some conversions were incorrectly attributed to organic search due to issues with...
