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Alex Scharpf

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Digital Marketing

Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing

October 21, 2021

Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing

There seems to be a general disdain towards artificial intelligence (AI) in marketing, though marketers should learn to love the technology. Humans are the backbone of marketing, but there...
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Paid Media

Google Expanded Text Ads Discontinued

October 18, 2021

Google Expanded Text Ads Discontinued

Google recently announced yet another fundamental change to their paid search advertising product - the discontinuation of Expanded Text Ads. Right now, there are a few different ad types...
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