Paid Media
3 Underutilized Google Ads Optimization Tips For Hotels
September 26, 2022
3 Underutilized Google Ads Optimization Tips For Hotels
The number one rule of search marketing is to never stop testing. You never know where you’ll find the next golden goose, so it’s important to try new things...
Digital Marketing
What Punk Culture Can Teach Us About Effective Marketing
August 17, 2022
What Punk Culture Can Teach Us About Effective Marketing
As a self-proclaimed punk, marketing tends to leave a sour taste in my mouth. An overwhelming amount comes off as manipulative, over-sanitized, and greedy, which is about as far...
Digital Marketing
Marketing To Gen Z In The Hospitality Industry
February 3, 2022
Marketing To Gen Z In The Hospitality Industry
The Importance of Marketing to Gen Z The future of any business relies on reaching the younger generations. Serving older consumers is fine, but what happens when they grow...
Digital Marketing
Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing
October 21, 2021
Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing
There seems to be a general disdain towards artificial intelligence (AI) in marketing, though marketers should learn to love the technology. Humans are the backbone of marketing, but there...
Paid Media
Google Expanded Text Ads Discontinued
October 18, 2021
Google Expanded Text Ads Discontinued
Google recently announced yet another fundamental change to their paid search advertising product - the discontinuation of Expanded Text Ads. Right now, there are a few different ad types...
