Metasearch
What Is Hotel Metasearch?
October 16, 2023
What Is Hotel Metasearch?
Metasearch is an important piece of any successful hotel marketing strategy, but what is it? How does it work? Most people don’t know what a metasearch engine really does...
Metasearch
The Importance Of Hotel Metasearch
August 22, 2023
The Importance Of Hotel Metasearch
Hotel metasearch engines work as aggregators, pulling data from various sources to create a list of available room rates for a potential guest to choose from. They improve the...
Paid Media
Paid Search Test: Google Ads For Hotel Restaurants
July 31, 2023
Paid Search Test: Google Ads For Hotel Restaurants
Most upscale hotels offer on-site dining options, but only some have a dedicated marketing strategy. Dining brings in extra revenue from guests, locals, and even tourists, so why aren’t...
Paid Media
Hotel Deals On Paid Search: Sitelink vs. Promo Extensions
May 31, 2023
Hotel Deals On Paid Search: Sitelink vs. Promo Extensions
Limited-time offers are essential to any hotel marketing strategy, but promoting them can be complicated. There are so many options that it can be challenging to find the best...
Digital Marketing
How To Choose Marketing KPIs
May 3, 2023
How To Choose Marketing KPIs
Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure...
Paid Media
Google Ads Extensions: Hotel Basics
April 18, 2023
Google Ads Extensions: Hotel Basics
What are Google Ads Extensions? Google Ads extensions (now known as Associations) are optional add-ons for your hotel’s paid search advertisements. Extensions give you more space to add information...
