Content by
Alex Scharpf

Filter by Author
Paid Search

Google Business Posts for Hotels: Guidelines and Restrictions

December 4, 2024

Google Business Posts for Hotels: Guidelines and Restrictions

Google Business posts are a powerful tool for businesses aiming to enhance their online presence. These posts, prominently displayed on Google My Business profiles, allow businesses to share timely...
SHARE:
Paid Search

What is Search Impression Share in Google Ads?

November 19, 2024

What is Search Impression Share in Google Ads?

Analyzing hotel advertising campaigns can be incredibly overwhelming. Each channel has a different set of metrics, and keeping track of what’s what can be hard.  Search Impression Share in...
SHARE:
SEO and Content Marketing

What Is Google’s Performance Max?

November 20, 2023

What Is Google’s Performance Max?

You’ve heard of Paid Search, and you’ve heard of Display. But what about Performance Max? Performance Max was introduced to Google Ads somewhat recently and only rolled out worldwide...
SHARE: