Digital Marketing
How to Respond to Google Reviews
January 20, 2025
How to Respond to Google Reviews
Responding to Google reviews is a critical part of any effective strategy for Local Search Engine Optimization (Local SEO). The way you respond to reviews can impact your hotel’s...
Paid Search
Google Business Posts for Hotels: Guidelines and Restrictions
December 4, 2024
Google Business Posts for Hotels: Guidelines and Restrictions
What are Google Business posts? Google Business Posts can cover a variety of topics, with post types including “Events,” “Offers,” and the open-ended “Update.” These posts appear as part...
Paid Search
What is Search Impression Share in Google Ads?
November 19, 2024
What is Search Impression Share in Google Ads?
Analyzing hotel advertising campaigns can be incredibly overwhelming. Each channel has a different set of metrics, and keeping track of what’s what can be hard. Search Impression Share in...
SEO and Content Marketing
What Is Google’s Performance Max?
November 20, 2023
What Is Google’s Performance Max?
You’ve heard of Paid Search, and you’ve heard of Display. But what about Performance Max? Performance Max was introduced to Google Ads somewhat recently and only rolled out worldwide...
Metasearch
What Is Hotel Metasearch?
October 16, 2023
What Is Hotel Metasearch?
Metasearch is an important piece of any successful hotel marketing strategy, but what is it? How does it work? Most people don’t know what a metasearch engine really does...
Metasearch
The Importance Of Hotel Metasearch
August 22, 2023
The Importance Of Hotel Metasearch
Hotel metasearch engines work as aggregators, pulling data from various sources to create a list of available room rates for a potential guest to choose from. They improve the...
