Digital Marketing
Performance Max Best Practices
March 18, 2025
Performance Max Best Practices
Performance Max (PMax) is a unique offering that takes full advantage of multiple marketing channels, promoting your hotel across Google’s ad inventory. We’ve already looked at the basics of...
Digital Marketing
Mastering Google's Performance Max: Campaign Performance, Impact, Key Use Cases, and More
February 24, 2025
Mastering Google's Performance Max: Campaign Performance, Impact, Key Use Cases, and More
Google’s Performance Max is a unique type of campaign that takes advantage of multiple marketing channels, utilizing all of Google’s inventory for your hotel’s advertising efforts. For more details...
Digital Marketing
How to Respond to Google Reviews
February 5, 2025
How to Respond to Google Reviews
Responding to Google reviews is a critical part of any effective strategy for Local Search Engine Optimization (Local SEO). The way you respond to reviews can impact your hotel’s...
Paid Search
Google Business Posts for Hotels: Guidelines and Restrictions
December 4, 2024
Google Business Posts for Hotels: Guidelines and Restrictions
What are Google Business posts? Google Business Posts can cover a variety of topics, with post types including “Events,” “Offers,” and the open-ended “Update.” These posts appear as part...
Paid Search
What is Search Impression Share in Google Ads?
November 19, 2024
What is Search Impression Share in Google Ads?
Analyzing hotel advertising campaigns can be incredibly overwhelming. Each channel has a different set of metrics, and keeping track of what’s what can be hard. Search Impression Share in...
SEO and Content Marketing
What Is Google’s Performance Max?
November 20, 2023
What Is Google’s Performance Max?
You’ve heard of Paid Search, and you’ve heard of Display. But what about Performance Max? Performance Max was introduced to Google Ads somewhat recently and only rolled out worldwide...
