Located on 500 feet of California's pristine Laguna Beach, Surf & Sand Resort offers private oceanfront balconies, exquisite coastal dining, an award-winning spa. GCommerce's objective was to drive brand awareness to the ultra-luxury audience looking to vacation to Laguna Beach. Efforts were focused on driving direct bookings and decreasing bookings from outside travel agencies. After reviewing the highest converting and highest valued audiences via Google Analytics, an ideal audience to target for remarketing was created to help us achieve our goal. Messaging was focused on promoting specials and packages that you can only find at Surf & Sand Resort. In addition to promoting special offers and packages in our display ads, the ad creative was updated regularly to be seasonally relevant. The imagery and messaging were centered around "escaping to Surf & Sand Resort" to connect with our target audience and build upon their desires.