Hotel 43 is a boutique hotel located in Boise, Idaho. By partnering with GCommerce, the hotel set out to showcase their unique values and location by creating a new desktop and mobile experience. The hope was to bring more awareness and grow the customer base for Hotel 43 by promoting the local artistic charm of the area. Visitors were encouraged to spend more time on their website browsing the property and its ideal mountainous location. GCommerce’s primary objectives were to develop an intuitive user experience across all devices, promote Boise’s cultural lifestyle, and build new target audiences. After visiting the property and its local competition, the agency was armed with valuable insights in order to start building Hotel 43’s custom website.